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Online Resumes with "Media mix optimization"
Goal-driven, solutions-oriented leader with extensive experience in strategic marketing communications planning, execution and optimization.
Senior level Marketing Communications Professional with a specialty in strategic paid media planning & optimization of all media vehicles across multiple product & service categories. Creative planner with a proven record to exceed expectations, while providing exceptional team leadership and collaborating effectively with internal stakeholders and external partners.
Tags for this Online Resume: Media planning, Programmatic digital, Marketing communication planning, Agency management, Media mix optimization, Television and radio planning and buying, Search marketing (SEO and SEM), Print (magazine and newspaper) planning and buying, Digital marketing expert, MRI, Donovan, Nielsen, Prizm, DMP, DSP, Social media