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Online Resumes with "Buyer Personas"
Accomplished and innovative Director of Digital Marketing with more than 20 years of strategic business-to-business experience in agency and corporate marketing. Provides vision and strategies to transform concepts into lucrative realties. Demonstrated operational management expertise, leading strategic marketing programs and product development for niche technology and services brand targeting global enterprises. Proven ...
Ideal Companies: Temple University
Tags for this Online Resume: Philadelphia, Demand Generation, Inbound Marketing, SEO SEM, Digital Marketing Analytics, Marketing Automation, Team development and leadership, Sales Enablement, Agile Implementation, Channel Marketing, Content Marketing, Digital Analytics, Public Relations, Branding, Client Relations, Digital Channels, Integrated Campaigns, Process Improvement, Internet Marketing, Social Media, Digital Advertising, Lead Generation, Email Marketing, Project Management, Strategic Planning
Areas of expertise * Market and competitive analysis * Product positioning and messaging development * Needs assessment and requirements definition * Customer research and product strategy * Program planning and project management * Mobile and web wire framing, and rapid proto-typing * Buyer personas and journey mapping * Thought leadership and advisory content development * User-Centered Design and usability testing Summar...
AREAS OF EXPERTISE National & Strategic Clients Implementation & Operations: Fortune 500 With 17 years' experience in executive operations management, bring Market Analysis & Strategy ideas/opportunities to fruition with rigorous operational standards. Business Development Implement operational processes, applying and adapting Agile Direct Sales Team Management frameworks to a broad range of industries and business models. ...
Tags for this Online Resume: Management, Consulting, Framework, Leadership, Marketing Management, Direct Sales, Accounting, Advertising, Agile, Consensus building, Mentorship, Strategy, Go-to-market Strategic Planning, Execution, Digital Advertising, PPC, VTC - View through click, SEO - content marketing, SEM, Project Management, Operations Management, Sales Management, Indirect Sales, Channel Partner Development, Coaching, Team Building, Process Design, UI/UX, Product Development, Product Management, Software Design, Technology Management, KPI - Key Performance Indicators, API - integration experience, National and Strategic Accounts - Fortune 500, Vendor Partnerships and Management, Brand Development, Reputation Management, Sales Funnel creation and management, Data driven decisions, Design, Build, and Deploy based on data analysis, Buyer Personas, Negotiations, CPA - cost per acquisition, CPL - Cost per lead, LTV - life-time value, Marketing Automation, CRM experience, SalesFoce.com, NetSuite, HubSpot, Tableau, Hootsuite, Google Applications, Microsoft applications (standard and 360)
SUMMARY Marketing professional who understands buying personas, market and competitive landscapes as the foundation for creating marketing programs that drive demand. Ability to manage and motivate sales organizations in a fast-paced and dynamic environment. Provide on-going leadership of complex multimillion-dollar programs. Develop executive client and vendor relationships. Develops and delivers innovative solutions to de...
Tags for this Online Resume: demand generation, content marketing, buyer-personas, Event marketing, Product Launches, Business Development, Competitive Analysis, Market Intelligence, Planning and Analysis, Channel Marketing, Partner Marketing, IoT, Vertical Marketing, Digital transformation
Drive Product, Portfolio, & Channel Marketing | Build & Manage Strong Teams | Generate Brand Awareness | Metrics-driven leader skilled in managing and driving all aspects of product marketing,
Tags for this Online Resume: Product Marketing, Demand Generation, Messaging Platform, Sales enablement, Cybersecurity, Cyber Security, Identity and Access Management, Critical Infrastructure Protection, Product Management, Jira, Confluence, Slack, Trello, Marketo, SFDC, Salesforce.com, Enterprise Software, Cheat sheets, Customer Case Studies, Social Marketing, Lead Scoring, Content Creation, SaaS, Marketing Metrics, MRR, ARR, Enterprise Security, Threat Intelligence, Industry Marketing, Channel Marketing
Ambitious and proven sales, marketing, and communications leader with over 11 years' of high performance in high-stress and high profile assignments. Experience leading 150+ diverse and highly skilled-employees with the ability to drive organizational change and high performance culture. Skill sets include: -Strategic planning and market analysis. -Integrating sales and marketing efforts. -Change agent
Tags for this Online Resume: Management, Account Management, Content Management, Product Development, Public Relations, Scheduling, Social Media, Strategic Initiatives, Wholesale, Advertising, Digital Marketing, Leadership, Business Development