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Online Resumes with "Big Communications"
Senior Level Executive with over 20 years of business development experience and sales expertise. Highly motivated and intensely focused individual with the ability to organize, re-organize, implement change, sell, lead and motivate for the greater good of the organization.
Areas of Expertise * Design, management and analysis of semantic and sentiment research for brand development, segmentation, media planning, and content development of consumer and HCP programs to align brand promise to customer need * Develop competitive landscape assessment and monitor trends to deliver short and long term marketing strategy, plans and tactics with clear ROI benchmarks and KPIs for optimization * Orchestr...