Dedicated performer with established record of generating growth, developing strategic relationships, and managing teams to exceed company objectives. Proven background in creating effective marketing strategies, promotional materials, training programs, and exhibitions. Demonstrated ability to implement effective processes, coordinate events, and develop creative solutions. > Marketing Campaigns > Emerging Markets > Business Development > Customer Relations > Market Positioning > Promotional Materials > Reporting Systems > Event Planning > Account Development > Team Development > Sales Presentations

COMPANY	POSITION HELD	DATES WORKED
FamilyNet	(Confidential)	11/1992 - 12/2006

SCHOOL	MAJOR	YEAR	DEGREE
Abilene Christian University	BBA-Marketing	1984	Bachelor Degree

Highlights:

PROFESSIONAL HISTORY FAMILYNET, FORT WORTH, TX, 1992–2006 National Television Network AFFILIATE RELATIONS MANAGER, WESTERN REGION, 2003–2006 Promoted FamilyNet region-wide and implemented marketing efforts to expand the channel’s cable carriers and develop a name within targeted communities. Created marketing materials and campaign strategies to reach targeted markets. Cultivated and maintained relationships with cable managers, operators, and community leaders to promote the network. Developed sales presentations, training materials, and marketing copy. Produced reports for senior management. * Generated over one million new subscribers by launching the network in six states throughout two national territories as district manager. * Marketed FamilyNet to communities served by cable networks carrying the channel. * Represented the company by coordinating and attending conventions and meetings to network and develop strategic relationships. * Streamlined cable subscriber report creation and dissemination by collaborating on the development of a new process. * Reported directly to the Vice President of Marketing and Distribution. AFFILIATE RELATIONS MANAGER, 1993–2003 Marketed the channel for distribution and cultivated affiliate relationships. Managed FamilyNet Affiliate Relations Department, supervised three personnel, and reported directly to the VP of Marketing and Distribution. Maintained ongoing contact with cable managers to promote the network. Developed and supervised the creation of marketing plans and sales presentations; wrote advertising copy, press releases, newsletters, and programming information. Coordinated and oversaw trade show exhibits and events. * Contributed to the network’s 600% growth to over 300 affiliated stations and 32 million potential households from approximately 50 affiliates and 10 million potential households. * Cultivated positive affiliate relationships by implementing special events, streamlining information distribution, implementing an accurate reporting system, and designing a client database. AFFILIATE RELATIONS ASSISTANT, 1992–1993 Addressed affiliate needs and marketed the network to new prospects. PREVIOUS EXPERIENCE: PUBLICITY AND PUBLICATIONS COORDINATOR, TEXAS TECH UNIVERSITY SMALL BUSINESS DEVELOPMENT CENTER MEDICAL RECORDS SPECIALIST AND CLERICAL SPECIALIST, TEXAS TECH UNIVERSITY HEALTH SCIENCES CENTER

Companies I like:

Healthcare facilities, Hospitals, Physician Recruiting Agencies, City of Fort Worth, Fort Worth Convention and Visitors Bureau, Cook Children's Hospital, XTO Energy, Texas Christian University, Alcon Laboratories

P&L responsibilities
Presentation
Technology Solutions
Sales Support
Software Implementation

• Marketing
• Event planning
• Client Relations
• Ad Copy
• Advertising placement
• Trade Show Coordiation

* Contributed to the network’s 600% growth to over 300 affiliated stations and 32 million potential households from approximately 50 affiliates and 10 million potential households. * Cultivated positive affiliate relationships by implementing special events, streamlining information distribution, implementing an accurate reporting system, and designing a client database.