Martin W

Director - 20 Years of Experience - Near 06807




Cos Cob, CT

Education Level:


Will Relocate:



As a seasoned Leader, I offer proven and time-tested talent combined with practical application and recent relevant results. I have attached my resume. As you will see, I have had numerous achievements related to Business Development and Sales with concentration on operational excellence. My focus at the moment is to obtain a Player Coach role in either the traditional or digital media space. However, since I have perfected the ability to sell intangibles, which in my mind is far more difficult than selling a tangible product, I am open to any role where there is a complex concept or product to sell. I would really love to hear your opinion on what obstacles you see for me to realize that goal. I have been able to deliver results despite economic adversity and an industry that has seen a great deal of change. The following are a couple achievements that reflect my ability to build a team and penetrate markets with customized services: Key Account Development: Commissioned by Sr. Management to integrate the Subway brand into Sharknado show, support it with TV units, and benefit from the social conversation. Overcame production and agency misalignment and worked with Subway management to determine the best way to execute without disrupting existing partnerships. In 45 days, achieved Integration Partnership, created the Movie value proposition with extensive Social buzz, all achieved within budget. Brand Development: Challenged by Sr. Management to increase sales and brand awareness for KFC, a key client. Determined to connect brand, agency and TV show partnership. Met with the agency to determine need and specific targeted KPI and coordinated all aspects of promotion with Media Edge, KFC, and Syfy Strategic Marketing. This resulted in “Presenting Sponsorship”. Within 30 days, achieved $1M in incremental revenue and $250k Digital Spend (click here for media). Finally, I am open to relocation largely based upon where I land in a new career. Thank you in advance for your consideration. I would also really value your opinion of my candidacy. Please contact me at your convenience. Meanwhile, I would like to connect with you on LinkedIn: Martin Walsh