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Anthony A

Publishing exec & Harvard MBA

Occupation:

Administrative Services Manager

Location:

Melrose, MA

Education Level:

Master

Will Relocate:

YES

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Publishing executive with expertise in product development and marketing with a focus in education plus a depth of experience in a variety of media. Worked for publishers and distributors as well as government-funded product developers that do education R&D. Strengths include an understanding of research-based curricula and market segmentation.

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COMPANY POSITION HELD DATES WORKED

O'Reilly Media (Confidential) 10/2005 - 9/2006
Delta Education (Confidential) 7/2004 - 4/2005
Education Development Center (Confidential) 5/1997 - 7/2004
ON Technology (Confidential) 1/1995 - 5/1997
Harvard Business School Publishing (Confidential) 10/1989 - 1/1995
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SCHOOL MAJOR YEAR DEGREE

Harvard Business School Marketing 1987 Master Degree
University of California, Riverside English/Administrative Studies 1983 Bachelor Degree
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Highlights:

Participating in pro bono consulting project for USS Constitution Museum that identified $500K annual revenue enhancements. Personally focused on increasing foot traffic (revenue: $250K). Set the strategy for development and marketing of Full Option Science System (FOSS), a K-8 curriculum, with annual revenues over $30 million. Orchestrated deals with Prentice Hall and Harcourt that, together, are projected to produce $2.3 million to $2.7 million in royalties from 05-14. Led three concurrent product teams, collaborating with Product Management, Development, Sales, Production/Fulfillment, International, Distributors, Resellers, and PR. Managed growth of video series from 1 to 4 programs and $0 to $5 million in under 2 years.

Companies I like:

Pearson, Blackwell, Thomson, Reed, Jossey Bass, Museum of Science-Boston, Museum of Fine Arts-Boston, Colonial Williamsburg

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Set strategy and managed marketing execution for Professional Books, $21M (1/3 of corporate revenue), including financial responsibility for marketing. Spearheaded expansion into academic/higher education markets, with anticipated gross revenue of $2.4M in 2007
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