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Bernie F

Manager of Online Marketing/Internet

Occupation:

Manager

Location:

Louisville, KY

Education Level:

Bachelor

Will Relocate:

No

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Director, Online Marketing Website Management / Email Program Management To apply my experience as a Director of Online and Email Marketing in a position which includes strategic website and email planning, website flow, website analysis and the overall website and email experience for the end user.

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 7/2000 - Present
Humana Inc (Confidential) 3/1998 - 7/2000
The Copp Group (Confidential) 11/1996 - 3/1998
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SCHOOL MAJOR YEAR DEGREE

University of Dayton Visual Communication Design in Graphics and Advertising 1992 Bachelor Degree
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Highlights:

Received the Driver Award (2004) - Nominated award given to corporate team members each year.
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CollapseResponsibilities

Responsible for the planning, strategic goals, page flow, look-and-feel and navigation of the entire papajohns.com website, including the look-and-feel of the online ordering website. Created original graphics and icons for use on the site. Implemented the web design parameters, style guides and visual standards. Established and produced graphic material for use in promotion of online services and products. Provided art direction, project direction, project management and project scheduling. Followed concepts from inceptions to the finished web ready product. Worked with other departments to assess their web needs. Analyzed website traffic to determine where people are going and how to tailor the site for their needs. Created web traffic reports for analysis. Planned email communications to subscribed Papa John's customers, managed the opt-in list, managed test emails and segmented sends, created the html emails including the loading and managing of the emails in an enterprise system provided by a third party. Analyzed the open and click-through rates to determine the campaign success. Managed the relationship with our email vendor, ExactTarget. Knowledge and experience with search engine programs such as Google Ad words and Yahoo Search through a third party vendor. Developed working relationships with outside partners such as: ExactTarget, Advertising.com, Coca-Cola, Pepsi, BLOCKBUSTER, ESPN.com, Dick's Sporting Goods, ePrize, Yesmail, Best Buy and The Dallas Cowboys. Sites that I have designed, developed and maintained at Papa John's: www.papajohns.com, www.papajohns10miler.com, www.papajohnsfranchise.com, www.papajohnsonline.com (IS developed and maintained back-end) and www.papanet.info. Awards - Driver Award (2004) - Nominated award given to corporate team members each year. Selected Contributions: Website traffic has increased from 175,000 unique visitors a month to over 2.9 million while I have been the Webmaster and responsible for papajohns.com. Responsible for the implementation of the last four major website redesigns for Papajohns.com. Responsible for a 35-42% homepage conversion rate. Took part in the selection of ExactTarget as the current email provider. Manage an opt-in email list of 9 million + addresses. Monthly ROI of email program - $1.3 million +. Email program and Papajohns.com have contributed to the 50% growth each year of online ordering. Successfully maintained relationships with outside partners such as: ExactTarget, Coca-Cola, Pepsi, BLOCKBUSTER, ESPN.com, Dick's Sporting Goods, ePrize, Yesmail, Best Buy, Advertising.com and The Dallas Cowboys. ExactTarget User Conference 2007 - Award for "Most Improved Email Deliverability".
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