Bing C

Senior Director / VP




Lisle, IL

Education Level:


Will Relocate:



Bing H. Chen 3841 Ambassador Court, Lisle, IL 60532 (630) 665-6685 (Home), (630) 979-4731(Work) OBJECTIVE VP/Senior Director of Product Marketing and/or New Market Development & Management SUMMARY - MBA, Kellogg Graduate School of Management, Northwestern University - Extensive knowledge in telecommunication technology, industry, market, network, and services - Extensive experience in China and International Telecom market, marketing, sales, and customer interface - Over 14 years of pre-sales technical support, product marketing, product management, new market development, and business management experience - Over 8 years experience in the telecommunication software development and engineering EXPERIENCE 2007 - Present Alcatel-Lucent, Naperville, IL 60566 Product Management Director, Convergence Networks Business Group • Manage IMS core networks component portfolios, set offer solutions strategy, optimize cross regional market priorities, resolve features development schedule conflict to meet various market needs 2004 – 2006 Lucent Technologies, Beijing, China, (International Assignee) Senior Director, Network Solutions Group (NSG) Product Marketing, (11/05 – 12/06) • Lead a department of 24 members, 4 teams in Wireless Access Solution (WAS), IP-Multimedia Subsystem (IMS), Application, and Multimedia Network Solution (MNS), to evaluate competitive landscape, product competitiveness, and opportunities to define NSG offer strategies for sales execution of a ~$500M business • Support Sales teams with sales tool kits, including offer value proposition, product broachers, support marketing activities, and customer marketing programs • Define market initiatives for new business opportunity development (Applications on TD-SCDMA, CU ISG Integrated universal value added platform, CTC ISG Service Access Gateway, USDS offer to CMCC and CU mobiles operators, BSR for CMCC, LMAP/GPON market) • Set new product introduction plan with to-market strategies for WiMAX, IMS, ISG and Applications • Define and execute NSG pricing strategies to take share on ISG, Anypath, SDH, and DWDM reentry • Defined role and responsibility of the new organization and deliverables of team members • Communicate market needs and resolved product gaps with Product Units • Coordinate China standard teams participation to influence and introduce Lucent IMS, 3G, and Soft Client strategies into CMCC, and MTTF / CCSA standard bodies • Develop and manage corp. & local 3rd parties relationship to bridge the product portfolio offering gaps (Alvarion, IBM, Microsoft, Guoaxing, BayPacket, Sun, InnoMedia, Hurray, WellTech, etc…) • Initiate IMS PC softclient development to meet CMCC, CHT, and NWT customer needs, complete Lucent IMS end-to-end offer, and reduce the cost of IMS core network dependency on 3rd party CPEs • Evaluate China application software development and integration companies for acquisition with ASBU as part of China Application business growth strategy • With score 4.24/5 and with 81% agree rate, was rated 14% above the Lucent best in class, and 23% above Kenexa global norm in Manager Effectiveness category in 2006 Employee Engagement Survey Senior Director, Next Generation Networks (NGN) Product Marketing, (7/04 – 11/05) • Led a department of 32 members, IMS and Data technical marketing teams, to support sales execution of a ~$50M business • Developed / executed China IMS strategy, introduced and established #1 IMS vendor position in China • Trained and developed local IMS expertise, grow a team of 10 IMS experts • Managed CPE vendors and introduced H.323 IAD to HK PCCW, generated $1M revenue in FY05 • Won China Unicom MISN consumer IP project with LSS/FS3000/iNXT, Won Lucent China 2004 NGN Great Break through Award. • Entered CNC Zhejiang, and CNC Qingdao IP Enterprise NGN market without officially in CNC SoftSwitch vendors list • Introduced IMS to Taiwan CHT, successfully influenced CHT NGN strategy from SoftSwitch to IMS, and Won CHT IMS pilot project. The first IMS win in the greater China region • Completed phase I CTC IMS HQ trails, successfully confined CTC’s Softswitch deployment to Narrowband only, led CTC to position IMS for Broadband deployment, therefore shorten SS life cycle • Supported Lucent China Standard team to defined and as part of Lucent IMS strategy to fend off CTC call server architecture proposal in ITU-T NGN standard meetings • Completed phase I CMCC IMS HQ trials, rated #1 among 3 vendors, successfully path the way to enter China Mobile’s converged full service IMS core business • Managed Fujitsu partnership on HK PCCW CVG Enterprise IP Centrex, CVG-Lite offers and a join $60M NGN class 5 replacement bid • Continue to win China Unicom ATM business, a $20M / year business 1997 – 2004 Lucent Technologies, Naperville, IL 60566 Product Marketing Director, International Product Management, CSG (10/02 – 6/04) • Led a PdM team to support China PHS and 5ESS business which contributes over 60% of CSG’s International market revenue • Led the initiative to deploy PHS to International markets with focus in CALA and Africa • Resolved cross BU organizations’ responsibility and ownership issues, set up process and support structure by leveraging China PHS team for International PHS new market entrance • Initiated and led a cross functional Broad Band Fixed Wireless team for new market opportunity development, research results led to WNG WiMAX Lucent growth initiative Business Management Director, CSG China Product Marketing, Naperville, IL (7/97 – 10/02) • Led and coached 6 experienced product marketing managers to generate $340M+ revenue in FY01 for SSG, help accomplished compounding annual SSG revenue growth of 35% in China market for the past 8 years, accomplish also with positive cash flow, net income, and highest SGP ever in FY2001. • Developed and executed overall China marketing strategy. Develop and implement annual China business plan and individual 5ESS applications marketing plan • Identified market opportunities to successfully introduce and market PHS in China. Deploy PHS in 45+ cities, with 20M+ subscriber infrastructure and generate $1B+ revenue within ‘00 – ‘03. Secured PHS market opportunity in China to create revenue annuity of at least another $500M+ for ’04 to ‘08 for China • Led and Executed PHS deployment in China. Coordinate among Project Management, Customer Technical Support, R&D Development, CS and Handset Suppliers to meet customer delivery date. Accomplished 4 months never before new product introduction time to market cycle in China to capture major PHS market window. Won Lucent China 2001 Chairman’s Award. • Enter PHS handset market through OEM business model, accomplished $100M handset revenue in 2002 • Identified, negotiated, and created strategic alliance with Japanese PHS Cell Station and Handset Venders. Negotiate OEM supply agreement to safe guard Lucent’s interests and accomplish 15% cost reduction for the first 6 months of deployment • Led localization and cost reduction effort to establish Lucent Qingdao JV as the lowest cost 5ESS global manufacturing facility of SSG • Controlled and managed China R&D portfolio at planned annual budget level and still meet market needs • Led marketing effort to revise the eroding VCDX produce perception and rebuild the VCDX brand image in China, successfully generate total of 25 VCDX sales in 99, and won ’99 SSG Silver award. • Interfaced with MII and China Telecom to influence China standard, such as STP, IN, and PHS specs. • Supported Sales team of bid and proposal, pricing, contract negotiation, and sales execution to close sales 1987 – 1997 AT&T, Naperville, IL 60566 Switching Product Manager, China Switching Customer Business Management, AT&T (7/93 – 7/97) • Analyzed China switching market competitiveness and provide Lucent Technologies 5ESS pricing strategies. • Managed overall China Switching Business Plan and R&D localization plan • Responsible for product and market strategies of 5ESS VCDX and 5ESS STP Switches in China. • Evaluated business opportunity, develop offering strategies and provide timely bid and proposal to customer. • Managed business cases. Control work plan, development budget, project change and cost. • Defined sales empowerment guidelines, represent ISCBU interests during contract negotiations, and approve deviations from standard contract terms and conditions. • Introduced new 5ESS application to market, train and improve local sales teams product knowledge. • Provided total network solutions to customer with products across different organizations Feature Engineer, 5ESS ITU-T NO. 7 Message Transfer Part (MTP) Development, AT&T (5/89 - 7/93) • Led a team of five, managed the complete software development cycle, completed the feature (PH 3 STP Capacity Project) development with an excellent quality, 65% lower fault density than average 5ESS projects. • Optimized 5ESS MTP level 2 / 3 code and stress tested the MTP STP capacities beyond the customer's requirements and received 100% customer satisfaction. • Provided 5ESS MTP development direction with support of the results from lab measurement and modeling. Recognized as a 5ESS MTP performance expert. • Configured the test lab environment, test tools, and provided test plans for the MTP features and signaling network testing. Software Engineer, 5ESS Automatic Message Accounting (AMA) Development, AT&T (10/87 - 5/89) • Led other Members of Technical Staff / Senior Technical Associates, developed Gateway / Toll switch AMA Billing Features. Interfaced with SS7, MFC in-band signaling, and OSPS call processing to generate billing records for different types of calls. • Coordinated and demonstrated acceptance tests in field offices to the international customers during the First Office Application (FOA). • Completed real time analysis and improved 5ESS AMA record collection and formatting processes. 1986 - 1987 Software Engineer, Cook Electric, Northern Telecom Inc. Morton Grove, IL • Developed AMATPS 56 Kbit Communication Card's link layer drivers, communication chip driver, DMA controller, and other low level interface to the hardware by using Z80 assembly language. • Maintained BX.25 protocol handler for an AMA billing record teleprocessing unit, Billing Media Converter (BMC), in a multi-task microprocessor environment. 1984 - 1988 System Analyst/Consultant, Medical Research, University of Chicago, Dept. of Cardiology, & Rush Presbyterian St. Luke Hospital, Chicago, IL • Developed a set of Real Time Data Acquisition drivers in 80286 assembly language, Numerical Data Analysis and Data Display routines in "C" language for medical research application. This PC based package is still used by researchers in Japan, Germany and The United States. (Part time ’85-‘88) EDUCATION 1995 – 1999 MBA, Kellogg Graduate School of Management, Northwestern University, Chicago, IL Majors: Marketing, Business Strategy 1982 - 1984 Master of Science in Computer Science, Illinois Institute of Technology, Chicago, IL 1976 - 1980 Bachelor of Science in Industrial Design, National Cheng-Kung University, Taiwan EXPERTISE Customer Interface, Marketing and Sales Skills, Telecommunication Network Technology and Service, Project & Product Management Techniques, Supplier Negotiation Strategies, Strategic Thinking, Managerial Skills, Leadership, Team Works, Inter-Organization Communication Skills, Telephony Switching Systems


CollapseWork Experience


Lucent Technologies (Confidential) 10/1987 - 12/2006



Northwestern University MBA Marketing, Strategy 1999 Master Degree

CollapseSocial Media


Book Business Strategy media url Competitive Analysis Business Stategy Marketing Strategy Channel Management Operation Efficiency




Companies I like:

Medinum to Small size companies in a growth industry


CollapseJob Skills