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Business and Marketing Strategies that Generate Profitable Growth
Location: Anywhere, includes international assignments Marketing Titles: Director of Marketing, VP Marketing, Chief Marketing Officer Online Titles: Director of Online Marketing, VP of Online Marketing, Director ecommerce, VP ecommerce Duties: Strategies, Marketing, Communications, Public Relations, Branding and Advertising Compensation: $135,000+, Bonus: $20,000+
Account Manager
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Account Manager |
Highlights: |
QUANTIFIABLE SALES GROWTH • Citrix Online: Grew annual sales 2.5x from $100 million to more than $260 million in 2 years • Netgear: Reversed $6.5 million annual loss to $60 million (gross) profit on sales of $192 million • Philips: Took startup division to $100+ million in revenue in just under 3 years • Honeywell: Created new business unit from scratch. Ramped up to $100 million in sales ˗ Rescued two distressed product lines. Lifted sales $12 to $24 million and $25 to $50 million KEY ACHIEVEMENTS • Branding: Launched Philips brand in the U.S., creating consumer branding market awareness where none existed. Developed and implemented brand strategies for Citrix Online, Philips, Norelco, Marantz, Magnavox, Netgear, Honeywell, General Motors, Toyota, Swim'n Sport and Red Lobster. • Social Media: Well versed in Twitter, YouTube, FaceBook, Podcasting and SlideShare for business. • Launches: Spearheaded global product launches involving GoToMyPC, GoToWebinar, GoToMeeting, GoToAssist, Wi-Fi, GPS, CD-R/RW, DVD, Plasma Flat TV, LCD Display, MP3, Cellular’s, PDA, Handheld Devices, Cell Phone/Web screen phone, Speech Processing, Video Conferencing Systems, Speakers, Blank CD Media, Web Camera, USB Peripherals, Pronto Intelligent Remote Control, LCD Projectors, routers, hubs and switches, media/print servers, WebTV as well as TiVo. • Online Affiliate and Partners: Commission Junction, BlueTie, AT&T, EarthLink, WorldCom, Sprint, Deutsche Telekom, British Telecom, French Telecom, Verizon, Peachtree, McAfee, Dell and Gateway and BestBuy. |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Location: |
San Jose, CA |
Major Responsibilities
Advertising, Affiliates, Agency, Brand Management, Campaign Management, Communications, Direct Response, Direct Mail, Channel, Collateral, Competitive / Trend Analysis, Consumer Loyalty, E-Marketing, ecommerce, International Marketing, KMD, Market Research & Analysis, Messaging, MRD, Online, Partnership Marketing, Positioning, Pre-IPO, PRD, Product Development & Launch, P&L Management, Product Management, Program Marketing, Promotion, Public Relations - PR, Retail Marketing, Sales, Strategic & Tactical Planning, SWOT, USP and VARS
