Event Planner

8/2008 - 6/2009

LoyaltyExpress

Manager

• Responsible for directing business development initiatives for internal corporate marketing and sales campaigns. Trusted to execute and manage all aspects of the corporate database, trade show calendar, product development and client feedback results to gain brand awareness and increase lead generation. - Managed and completed the research, development and startup of a new gift line for clients - Developed marketing campaigns across multiple media platforms to increase brand awareness and sales leads - Enhanced database functionality by integrating API software for data upload and cleansing - Interacted with creative groups to develop new products and campaigns to increase the client's choice of solutions - Managed the trade show calendar, speaker engagements and all planning logistics - Pro-actively monitored feedback and preferences from the sales force and client services departments - Launched client satisfaction pURL survey template to determine future service enhancements - Managed and executed ongoing industry research to anticipate client needs and sales opportunities

9/2006 - 8/2008

Mortgage Network, Inc.

Individual Contributor

• Responsible for the overall internal and external marketing communications of the company. Successfully launched and managed new initiatives to bring Mortgage Network further into the public view. - Created and established a marketing/advertising policy for wholesale and retail sales channels to help insure communication and compliance - Co-managed the creation of their first public website, from content development to final launch - Researched and implemented an on-line CRM program for internal sales force to align sales and marketing goals - Executed research relevant to recruitment, sales resources and article submissions alongside PR agency vendor - Managed separate website for Managing Partner including logo development, subscription databases, e-mails, blog, request for Proposals and public speaking presentations to further our on-line presence - Other priorities included event logistics, sales and internal training webinars, and data management

6/2002 - 9/2006

Countrywide Home Loans

Individual Contributor

• Responsible for the regional execution of national marketing initiatives and policies. Trusted with the selection and development of a regional online database management program to align all branches and foster communication among the local marketing assistants. - Managed development and launch data management software to enhance local marketing and sales efforts - Managed local branch advertising regulations and formats for brand consistency - Responsible for advertising expense tracking in the region - Coordinated direct marketing efforts made by the local branches to improve execution and ROI - Managed PR agency vendor relationship - Other priorities included monthly new hire training, local marketing assistant management and event logistics

1997

Master Degree

Emerson College

• Marketing

1992

Bachelor Degree

Salem State College

• Graphic Design