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RssInternet Marketing Director/Manager

I thoroughly enjoy my position, but the corporation is requiring me to move. My goal is to find a successful, Georgia-based organization in need of my skill set. I am a high-energy, successful Internet marketing professional seeking an opportunity to provide success-driven eBusiness strategies to the role of e-Commerce/Internet Marketing Director/Manager. I am currently employed with Harland Clarke Corporation managing E-Commerce solutions for the Business Services division. As the E-Commerce Content Manager, I regularly handle all aspects of the position, including managing a 12 person team. I am also responsible for multi-site management and the interaction between the planning and the implementation of online margeting strategies, such as search engine marketing, eCommerce workflow, human user experience (HUE) and day-to-day management of high volume websites. My main responsiblity is managing the private label migration project for companies including: * Walmart Checks/Gift Registry * Sam's Club * Costco * Staples * Promise Checks/Super Value Checks * Mary Kay * Amway Global * American Express I have a proven track record and a strong artistic vision. I have the ability to manage the full life cycle of multiple online projects from conception to completion. My sense of style and creativity and my understanding of project objectives make me a perfect fit for your current needs. I know how to make the web work. My skill set includes: * Project Management/Program Management * Search engine optimization/management/marketing * PPC campaign strategies * Page Rank results and positioning * Conversion rate experimentation * HTML-Rich email campaigns * Copywriting and research * Graphic design solutions * Internet sales and marketing * CSS/XHTML development (hand coding) * Banner Ad creation/management * E-Mail account management * CMS functionality design/management * Web Analytics Including Google Analytics, Web Trends and SmarterStats. * Web 2.0 practices, research and implementation I am currently responsible for: * Collaborating with Web Designers to create new HTML or custom HTML pages to enable current functionality of each migrating site. * Working through new user interface design with web designers and QA specialists. * Managing all product uploads into CMS system. * Working with IT development to ensure adherence to current site parameters. * Developing all scoping documentation of each migrating site. * Identifying the web analytics needed for each site; assist in setting profile standards. * Coordinating the reporting functions for each PL site: monitoring, updates, SEO/SEM standards and practices. * On-going monitoring and issue management. Specific "Run the Business" Tasks: * Responsible for all SEO practices and planning for implementation; manage the implementation of SEO practices throughout sites in conjunction with staff in other departments and divisions. * Responsible for all updates to current sites/new PL sites. * Collaboratively responsible for developing email marketing campaigns and retention programs for PL accounts. * Responsible for managing new functionality/product mix in current PL sites. * Collaboratively responsible for creating documented procedures for all E-Commerce tasks and functions.


Cumming, GA

About Me


Marketing & Advertising



Education level:


Will Relocate:



Cumming, GA