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RssHigh Energy Marketing Executive with a Reputation for Getting the Job Done

I am looking for a new challenge in strategic marketing

Marketing

Ashburn, VA

About Me

Industry:

Marketing & Advertising

Occupation:

Marketing
 

Education level:

Bachelor

Will Relocate:

No

Location:

Ashburn, VA

Work Experiences

4/2006 - Present

(private)

Contractor / Freelance

  • Drove efforts related to the development, launch and support of a new retail channel for a leading provider of broadband entertainment and telecommunications services, growing channel from four to 100+ locations within two years. Provided strategic direction for marketing, communications and go to market strategies.

9/2004 - 2/2006

Sprint/Nextel

Manager

  • Led a team responsible for marketing and communication strategies, and business and consumer segmentation planning, and new business development for 1,500 company-owned stores. Built detailed annual marketing roadmap for consumer and small business segments to achieve gross add target of 7M and revenue targets exceeding $8B. Designed strategy and tactical processes for launch of marketing initiatives including communications, training, merchandising and advertising support. Managed acquisition and base marketing initiatives, such as upgrade, buy back and affinity programs. Lead several cross-functional teams and projects to enhance customer experience, reduce churn, increase productivity and drive incremental revenue. Designed channel specific national and regional promotions to close sales performance gaps.

4/2002 - 9/2004

Nextel

Manager

  • Managed channel marketing efforts supporting 800+ company-owned stores and over 2,000 indirect points of presence. Partnered cross-functionally with field sales, national marketing, product management, training and operations to identify opportunities to enhance customer experience, reduce churn, and drive incremental sales and revenue. Drove retail requirements related to products, pricing, promotions, programs and incentives. Led monthly field sales kick-off calls to review and generate excitement around new promotions. Published monthly newsletter.

10/2000 - 3/2002

Velocita

Manager

  • Supported corporate communication efforts through development of Internet/intranet content, newsletter, press releases, and marketing and sales materials. Managed renaming and rebranding of company, including vendor selection and management, negotiation of sale and transfer of domain name and redesign of collateral, internet and internet sites. Simultaneously managed multiple projects with multiple vendors and ensured overall rebranding effort was delivered on time and under budget.

Education

1996

Bachelor Degree

George Mason University

  • Bachelor of Science

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