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RssSuccessful Media and Marketing Specialist

It is my goal to work with a dynamic company that builds upon a great brand while demanding dedication and rewarding achievement. I thrive on change and am eager to be involved with emerging concepts and cresting techniques. With experience in many facets of marketing, I am confident in my ability to learn quickly and contribute directly.

Marketing

Chicago, IL

About Me

Industry:

Marketing & Advertising

Occupation:

Marketing
 

Education level:

Bachelor

Will Relocate:

Yes

Location:

Chicago, IL

Work Experiences

5/2006 - 8/2008

Newspaper National Network

Individual Contributor

  • • Budgeted, executed and audited national media plans totaling $11MM annually for Procter & Gamble, Campbell’s and other vital CPG brands • Steered Capital One’s $14MM brand and retail campaigns while managing a dedicated, internal media relations, graphics and auditing team • Advised all clientele on underdeveloped market opportunities and new media tactics befitting brand objectives and budget capabilities • Advanced online marketing integration via planning estimates, local site evaluation and post-buy campaign analysis and optimization • Enhanced account management team efficiency and project management through new employee training, tactical guidance and conflict resolution ACCOMPLISHMENTS: 2007 Quarterly Award – Nationalized the reach of Crest Pro Health’s ROP plan, which netted an incremental $360,000. 2006 Quarterly Award – Developed and implemented NNN’s largest FSI campaign totaling $860,000.

5/2004 - 4/2006

Ruxton Group

Individual Contributor

  • National Account Executive – Village Voice Media • Cultivated underdeveloped print and online advertising revenue among financial, video game and travel categories Account Executive – Chicago Reader • Produced incremental national print and online advertising revenue within key financial, fashion and education categories • Advanced existing client partnerships through conceptual, new product and volumetric up-sell strategies • Utilized innovative marketing tactics to tailor sales collateral affirming Chicago Reader’s competitive position among media landscape ACCOMPLISHMENTS: Anheuser-Busch, Converse Shoes – Secured 100% of local print budget for both brand initiatives, generating $89,000. American Apparel, National City Bank – Delivered a competitive ROI comparison resulting in $20,000 shift in media budget. Chicago Transit Authority – Orchestrated franchise-advertising campaign by partnering transit destinations with editorial, which resulted in an 85% ($15,000) YOY investment increase.

9/2001 - 4/2004

Tribune Company

Individual Contributor

  • Senior Marketing Specialist • Managed and allocated an annual $250,000 promotional budget among retail advertising partners to encourage incremental revenue investments • Created advertiser-sponsored, B2C sweepstakes and events to bolster store traffic and consumer lead generation • Authored marketing communication and developed promotional premiums for Tribune Company’s B2B brand initiatives ACCOMPLISHMENTS: 2003 Publisher’s Award – Constructed all marketing collateral for the re-zoning of Metro, which bolstered revenue by 74%. 2003 Business Development Award – Furnished all marketing research for Hoy, Chicago’s inaugural Hispanic daily. Grant’s Appliance – Designed a multi-media sweepstakes that generated 3,500 in-store entries across seven retailers. Marketing Analyst • Devised online/offline media strategies for Chicago Tribune retail and entertainment categories as well as niche Hispanic and commuter efforts • Leveraged proprietary and syndicated research tools to compose sales presentations and forecast new market segment opportunities • Communicated Chicago Tribune product and audience strengths directly to clients on behalf of account executives during sales meetings ACCOMPLISHMENTS: Merchandise Mart – Demonstrated Chicago Tribune’s reader vitality, which netted $160,000 of ROP revenue. Harlem Furniture – Analyzed and reconfigured the client’s existing FSI distribution which grew revenue by $50,000.

7/1998 - 8/2001

Newspaper Services of America

Individual Contributor

  • Account Supervisor • Led the national execution of Ace Hardware’s corporate FSI advertising program servicing 2,400 retailers across 1,200 newspapers • Managed the media buying and analysis of two individuals while maintaining daily client contact and internal senior level reporting Senior Media Analyst • Delivered reader segmentation analyses to senior client management and provided ongoing strategic counsel and tactical support ACCOMPLISHMENTS: Denver Newspaper Agency – Provided ongoing consultation on subscriber growth during the Denver Post/Rocky Mountain News merger which helped achieve remarkable household penetration rates of 50% daily and 63% Sunday.

Education

1997

Bachelor Degree

Southern Illinois University

  • Radio/TV (Marketing and Production)

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