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RssVP/ Director Retail Merchandising & Operations Executive

My next position will draw upon my extensive retail business development background in merchandising and operations. I have proven experience in bringing to market retail concepts that reach consumers and drive profits. The experience base has been earned in traditional department, specialty and discount stores as well as in consumer product companies wanting to expand their reach to new consumers. I am comfortable in working in existing organizations, start-ups and developing organizations. I am experienced at developing products, programs and retail operations that support a lifestyle approach to support the consumer’s desire to experience, participate and live a lifestyle. My experience includes assisting organizations in changing their direction and rebuilding their market position. I have a big picture focus while managing the details to hit the target market. My expertise includes the creative aspects of merchandising, buying, vendor development, product development, strong assortment plans that achieve high profits and sales. My operations background is in developing strong entrepreneurial teams focused on superior customer service and exceeding corporate goals for service, sales and profits. Operations background includes the development of the store concepts, presentation and operational requirements for daily operations. I have an extensive background in store design, remodel, new construction management, land purchases and lease negotiations and management. The positions that I have held include Vice President, Director, General Manager, Region Manager and Corporate Senior Buyer and Merchandise Manager. I have served as the COO and General Merchandise Manager in many of the organizations I have been a member of. I have served in Fortune 100 & 500 corporations, private, public, government and non-profit organizations. My next position will draw upon these great experiences to aid a company to expand and grow in challenging times.

District Manager

Longmont, CO

About Me


Merchandising, Purchasing & Retail


District Manager

Education level:


Will Relocate:



Longmont, CO

Work Experiences

10/2008 - 12/2008

RSC Equipment Rental


  • Managed the reentry into the retail market by the commercial equipment rental business division. Mission assigned was to the creation of a walk- in retail business to 260 branches of a 2.9 billion dollar commercial equipment rental corporation. Managed the development and scope of the retail business from products, pricing, sales plans, compensation programs and product selection. Evaluated the retail market for size, potential and major competitors within the rental industry. Worked with major vendors on corporate promotions used in branches, store presentation and marketing. Worked with RVP's, District Managers, Key Account market reps and local branch managers on the development and implementation of the retail merchandising and marketing program. Developed test bed store presentations, in store marketing and out of store marketing programs. Expanded and championed the "Pro Box" concept to add sales to stores with poor locations and walk-in traffic. Managed cross team relationships with purchasing, operations and marketing. Formed corporate "Retail Committee" to bring forward best ideas and draw upon past successes. Visited retail locations, identified roll-out plans to bring new concepts to stores. Saw expanded customer service through better assortments and store layouts to drive sales. Sales increased 28%. Assisted RVP's & DM's in identifying site locations for new branches and the reduction of underperforming business units.