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RssJack of all trades, master of some.

My experience since earning my MBA has been very diverse, but generally entrepreneurial in nature. I am a gifted problem solver and business analyst with an inherently practical approach, and the ability to work effectively with many types. My consulting work has been focused on helping startup and growth companies trying to make a difference in the world to become successful. I am looking to devote my skills, experience and energy to an organization that IS making a difference (e.g. wellness, sustainability), or which helps other organizations to do so. My ideal company will have a performance-based culture and team approach. I have successfully managed small groups, but prefer that the position be more about doing than managing. The position will leverage broad business knowledge in either a small, growth company, or a new division or business segment.

Business Analyst

Culver City, CA

About Me

Work Experiences

5/2008 - Present



  • • Active participant in board/steering committee, helping to drive the reach and impact of GBN in the community. • Managing overhaul of GBN website and member communications, and establishing social networking strategy. • Overhauled membership process, helping to drive attendance at monthly events and improve service levels. • Implemented budgeting procedures and secured sponsorships, helping make GBN cash flow positive. • Coordinate volunteers, monthly networking events and special conference events, ensuring consistent execution.

6/2004 - Present



  • Help passionate entrepreneurs and small businesses with big ideas to perfect and manifest their visions. Provide experience, relationships and support where they are most needed. Clients typically provide wellness and sustainable living (i.e. LOHAS) products and services, or are in some way making the world a better place.

6/2002 - 6/2004

BN Car Wash Company


  • Directed all operations, marketing and sales as turnaround manager for a car wash, detailing, quick-lube, and retail gift/convenience store operation. Acted as consultant for the opening and operation of second location. • Established loyalty and other marketing programs to reach area residents, hosted school fund-raising events, and negotiated partnerships with local businesses, resulting in an overall volume increase of 42%. • Revised service menu and pricing, added new profit centers, and fine-tuned sales process and team, resulting in an increase in revenue per car of 34%. • Managed staff of 25 full and part-time employees, many of whom spoke only Spanish. • Streamlined and standardized all operations, and trained and motivated team, reducing weekly payroll expense by 31% while improving service levels and cutting direct materials expenses. • Developed and/or directed creation of all collateral and marketing materials.

9/1998 - 6/2002, Inc.


  • Co-founded e-commerce application service provider and consumer shopping portal. Initiated and oversaw overall strategy, sales and business development, marketing, and financial planning. • Directed all aspects of marketing strategy and execution, including: new logo/brand creation, online marketing, e-mail campaigns, traffic log analysis, search engine optimization, and affiliate linking. • Directed public relations, resulting in exposure in The New York Times, USA Today, Fortune, Industry Standard and other online and traditional media outlets. • Enabled all business development by orchestrating diligence, contracts, and financial analysis. Partnerships included Digital River, WorldCom, Commission Junction, and Network Commerce. • Managed design and development of website front-end, coordinating internal and external resources. • Authored business plan used to secure seed and first round financing. • Recruited and managed over 30 employees, directors, advisors and consultants; many for stock options only.

6/1995 - 12/1998

Merisel Inc.

Director / VP

  • Developed and implemented marketing, sales and product line strategies for networking hardware, software, and components. Lead a team of six responsible for over $1 billion in annual revenue. • Created, sold and profitably managed $3 million in marketing programs. Took over an unprofitable marketing program and saved company $199,000 (14% of program budget). • Managed media and creative process for channel advertising campaign (Harvey Ad-Q award winner). • Analyzed manufacturer sales data and developed competitive marketing programs, generating market share gains of over 30%. Exceeded revenue goals by 12-37% quarterly.

10/1994 - 4/1995

Bank of America

Contractor / Freelance

  • Analyzed the potential for using smart card technology in concert event ticketing market. Authored strategic business plan, and presented key recommendations to CEO and other senior management as part of five-person consulting team.

5/1994 - 10/1994

Ticketmaster Corporation

Individual Contributor

  • Assessed merchandising and fulfillment operations and made formal recommendations to senior management as part of three-person reengineering team. Scope of project included information systems, staffing, fulfillment procedures, financial projections, marketing, and general department strategy. • Created plan to increase up-sell of merchandise to ticket customers and streamline fulfillment. • Managed ongoing phone and mail-order operations during project implementation phase. • Developed specialized database program, and defined information systems overhaul.

6/1989 - 8/1993

Design Circle Ltd.

Director / VP

  • Lead marketing and operations, helping drive growth from start-up to multi-million dollar sales. • Developed marketing and pricing strategy resulting in revenue growth of over 110% in two years. • Managed office staff of six (included hiring, promotion, development and termination). • Created loyalty program for key customers, and managed largest accounts (including Nordstrom and Macy’s). • Oversaw inventory, work-in-progress, and production scheduling. • Designed and implemented computerization of operations and accounting.