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Rss18+ years consecutive, progressive experience in media sales includes TV, Cable, Radio, Newspaper, Yellow Pages, Multi platform media

Looking for a position to contribute my skills and talents to the growth of a company.

Account Manager

Villa Park, IL

About Me

Industry:

Marketing & Advertising

Occupation:

Account Manager

Ideal Companies:

NBC, ABC, AT&T, Nielsen, Google, Ad Agencies, Media Companies
 

Education level:

Bachelor

Will Relocate:

No

Location:

Villa Park, IL

Work Experiences

3/2004 - 3/2005

CLTV News (Tribune Company, Oak Brook, IL)

Individual Contributor

  • Sold cable advertising to local businesses, met with ad agencies to provide market and demographic usage regarding CLTV News advertising. Developed proposals that met individual business needs. Created promotional opportunities to enhance schedule effectiveness. Developed multi-media proposals, included Tribune cable, newspaper and online advertising. Praised for most in-person interviews with clients and agencies. Built a cold calling list of over 300 contacts within a year.

5/2003 - Present

(private)

Manager

  • Sales support for technology consulting firm. Included preparing collateral material, developing branding campaigns, maintaining leads database, created image and systems for recruiting department.

12/1997 - 6/2002

AT&T Media

Individual Contributor

  • Sold cable advertising for 35 networks such as Lifetime, A&E, and ESPN. Created advertising campaigns for local market that specifically targeted client demographics. Developed new business by working on campaigns with traditional non-advertisers to break into new categories. handled political advertising. Consistently ranked in the top 25% of sales force. Used Strata, CableScan, Nielsen Ratings and Media Audit.

4/1993 - 4/1997

KXAN-TV (NBC Affiliate)

Individual Contributor

  • Sold television advertising in #63 DMA market. Managed agency accounts and developed new business. Grew accounts and consistently increased revenue year to year. Planned and implemented special tie-in promotions to increase revenue streams in non-traditional areas. Won awards for converting high revenue print advertisers to TV. Used research tools such as Marshall Marketing, Media Audit, Scarborough, Nielsen Ratings and TVScan.

1/1992 - 4/1993

Independent Contractor

Individual Contributor

  • Yellow page ad sales for US South Directories, project assistant for ABC television and marketing research for Whitt & Associates.

1/1990 - 11/1991

Arkansas Gazette (Gannett Newspaper)

Individual Contributor

  • Developed newspaper campaigns for both service oriented and retail businesses advertising budgets, layouts and scheduling. Took over failing territory in competitive market and raised market share from 51% to 66% within three months and maintained the increase. Responsibilities included creating, developing, and selling “Page Ideas” to enhance revenue for territory. Maintained high degree of customer service and goodwill. Generated new revenue by prospecting for new businesses and non-advertisers.

6/1989 - 1/1990

Cool 95 Radio (Golden Oldies)

Individual Contributor

  • Started with no account list and developed my own base through cold calling and prospecting. Achieved sales goals five out of six months. Wrote radio commercials and developed promotional ideas for clients.

1/1988 - 2/1989

Southwestern Bell Yellow Pages

Individual Contributor

  • Serviced existing accounts and made recommendations to enhance customer sales and volume. Developed advertising programs for new businesses that suited their particular market needs. Worked with computerized graphics and layouts of ads. Furnished camera-ready art work for the client on Macintosh computer. Worked successfully with demanding schedule and deadlines. Won awards for sales volume and was crew leader in sales for the Little Rock canvass.

Education

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