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RssGrowth-Oriented Sales Executive

Growth-oriented Sales Executive with broad-based expertise in Media Industry (Film, Music, and Interactive) with a proven record in establishing and growing companies. With 20+ years of Sales Management and Business Development with companies such as Ingram Entertainment Corporation, Republic Pictures/Spelling Entertainment, BFS Entertainment and Multimedia Ltd and Independent Studios: Razor Digital Entertainment and MagicPlay Entertainment. Superb salesperson with a proven track record and effective management style focused on the successful execution of strategic objectives and improving profitability. As an experienced marketing and sales executive with a strong orientation and proven expertise I have the ability to make an immediate impact on the overall direction of your business.

Sales Manager

Sun Valley, CA

About Me


Sales & Sales Management


Sales Manager


Western Regional Sales Manager of the Year Award - Ingram Entertainment

Ideal Companies:

Studios, Entertaiment Companies in their Consumer Goods Division, Home Video

Education level:


Will Relocate:



Sun Valley, CA

Work Experiences

1/2007 - 1/2008

MagicPlay Entertainment

Director / VP

  • Responsible for setting up sales distribution of DVD’s through direct national retail accounts, key DVD distributors in North America and sales agents. Charged to seek out potential licensors of new programs for acquisitions of sell through and rental DVD content. Established mailing list, marketing programs and Email blast for new product marketing and notification to prospective clients. Developed policies and procedures for implementation in start-up office environment. Solicited and sold DVD titles into mail-order, Internet and retail accounts listed below in previous position. The sales department directed front office and marketing personnel on a daily basis.

1/2005 - 3/2007

Razor Digital Entertainment

Director / VP

  • Coordinated and drove acquisition of programs, development of marketing programs and sales of new product into existing sales channels. Increasing market share by developing new customers in areas not currently covered. Emergence of movie downloading through Internet companies, mobile telephone companies and other new technologies created new areas of opportunities. Started with company in 2005 and sales volume was $1.5 million. Gross sales for 2006 were $2.5 million. All responsibilities of former job, apply to current position. Accounts sold to: Target, Walmart, Kmart, Hastings, Circuit City, Borders, Best Buy, Barnes & Noble,, Netflix, Blockbuster, Family Video, AFFES, Europac, Transworld, all major DVD distributors, PBS, Acorn Direct and many smaller Internet and mail-order accounts. Sales department managed front office and marketing/promotions department.

1/1999 - 7/2007

BFS Entertainment & Multimedia LTD

Director / VP

  • Sold DVD new releases and catalog titles to an established customer base, which includes major entertainment retail accounts, Internet, mail-order, DVD distributors and direct response companies. Prospecting, developing new business accounts and specific promotions was an area I continually excelled in. Our sales volume increased in North America during my employment from less than $3 million in fiscal year 2000 to over $10 million while maintaining high profit margins, controlling operating and marketing costs. Highly motivated, analytical individual, strategic business planning, and determining accurate product placement and specific promotions for the class of trade mentioned was one of my strengths. RON LEHMAN Page 2 Forecasting and executing sales budgets and goals for my department, and managing our sales manager for Canadian accounts, were my responsibilities. Orchestrated acquisitions of all new products, instituting pricing, contracts, implementing marketing plans and package design on all properties. Worked with over 100 media/publication companies for purposes of product reviews, editorial and position placement, in addition to advertising of product placement and marketing solutions with our media accounts was a direct area of the sales department. The department maintained data management of customer and media accounts and managed one outside Canadian sales representative.



Associate Degree

Akron University

  • Sales and Merchandising