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Rss“I generate result oriented creative” with a fresh approach.

Looking for a job with a dynamic, forward thinking company. A workplace with a high energy culture with a need for a passionate art director who can produce imaginative designs and create superior results.

Design

Saint Paul, MN

About Me

Industry:

Marketing & Advertising

Occupation:

Design

Highlights:

Art Director of the year numerous times.

Ideal Companies:

Eddie Bauer, Land's End, LL Bean, Orvis, Gander Mountain, Nordstrom, multi channel retailers
 

Education level:

Bachelor

Will Relocate:

Yes

Location:

Saint Paul, MN

Work Experiences

5/2005 - Present

(private)

Self-Employed

  • Freelance creative director and communication consultant. Crafted market-focused graphic content for diverse clients. • Developed brand-expansion themes for clients seeking to expand their position in the outdoor and sportsman market. Clients included Under Armour, W.L. Gore, and Wear Guard. • Updated artistic and creative content for local small businesses including Middleburg Thoroughbred Training Center and Sadie’s Gourmet Deli and Café. • Designed 3D environments and thematic multi dimensional communications

1/2001 - 1/2005

Cabela's

Director / VP

  • Primary creative and production responsibility for the presentation of outerwear products across all Cabela’s sales channels. Worked across organizational boundaries to deliver a focused, consistent, on-budget marketing message, leveraging input from supplier teams and internal business teams. Results included a 31% increase in product line sales following rollout of my first major catalog revision. Worked with President of Merchandising to develop creative content supporting Cabela’s house brand. Composed original brand messages to enhance the brand’s traditional discount focus with performance and style messages. Analyzed competitive brands at retail, web, and catalog outlets to build a unique Cabela’s image.

1/1997 - 1/2001

Waters of Superior

Director / VP

  • Participated in startup catalog business for the luxury home and gift market focusing on original artists with literal or aesthetic connections to the Lake Superior region. Provided creative vision across all business areas: procurement, logos/iconography, photography, catalog design, and production. Built and directed a multidisciplinary creative team comprised of art directors, designers, information architects, and copywriters. Participated fully in the core business management and development activities: • Developed supplier relationships and negotiated terms of supply agreements. • Performed market analysis and market development using paid studies, mailing lists, catalog performance metrics, and design/publication of print advertising. • Developed and monitored logistics and customer service systems. • Secured investors and partners including partnerships with local businesses and agencies.