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RssDigital Planner, Buyer, Account Manager, & Sales with a wide variety of client/brand experience. Currently looking for a new opportunity within digital media/sales in the metro Detroit area.

I am particularly interested in being part of a progressive team who is eager to play in the ever changing digital landscape.

Account Manager

About Me

Industry:

Marketing & Advertising

Occupation:

Account Manager

Ideal Companies:

Media, Entertainment, & advertising agencies
 

Education level:

Bachelor

Will Relocate:

No

Work Experiences

6/2007 - 12/2008

NBC Universal

Manager

  • Sold sponsored digital media campaigns through direct contact with brand marketers & cooperative selling through digital agencies Developed business plan for NBCU digital sales prospecting efforts in the Midwest Assisted with increasing Troy office digital revenue by 47% year over year Created client proposals for all NBCU digital properties including AccessHollywood.com, BravoTV.com, NBC.com, Oxygen.com, SciFi.com, USANetwork.com Collaborated with network, cable, out-of-home, event marketing, & emerging media counterparts to develop, pitch, & sell integrated online/offline campaigns Facilitated sale & development of Digital Studio custom programming opportunities Managed customer/client relationships through full sales cycle by overseeing sale, delivery, & optimization of all advertiser schedules to ensure customer satisfaction Generated campaign reporting through Atlas, DFA, & DFP Served as Troy liaison between US Product/Platform, Pricing, Inventory, & Ad Ops teams

1/2007 - 6/2007

Doner

Manager

  • Oversaw both planning & buying of digital media Managed all online budgets including search, websites, & ad networks for both direct response & brand advertisers Planned & presented most relevant interactive properties to clients such as AAA, ADT, Great Wolf Lodge, etc. in order to meet performance & efficiency goals Supervised & mentored Assistant Planners while training them on interactive research & media Researched client demographics & landscape through client site, @Plan, Ad Relevance, & Comscore Utilized Atlas & DFA reporting metrics to bring accurate campaign results to the client, by analyzing & optimizing results to show measurable ROI

10/2005 - 1/2007

GM Planworks

Individual Contributor

  • Researched, developed, launched, & optimized interactive media plans for GMC, Saab, Saturn & Onstar brand clients Specialized in ROI optimization strategy for 3rd party automotive sites Worked closely with creative AORs, trafficking team, & sites to ensure timely campaigns Analyzed & presented detailed monthly dashboard reports to clients & creative agencies

7/2005 - 10/2005

Tribal DDB

Manager

  • Managed all Interactive calender year projects for McDonald's Corp.

5/2003 - 6/2005

Beyond Interactive

Entry Level

  • Planned, bought, & optimized digital campaigns with clients & web publishers ranging from small, niche sites to large networks, portals, & brands Trained Interns & delegated research & reporting tasks Utilized DART reporting metrics to optimize campaigns

Education

Keywords