Digital Planner, Buyer, Account Manager, & Sales with a wide variety of client/brand experience. Currently looking for a new opportunity within digital media/sales in the metro Detroit area.

6/2007 - 12/2008

NBC Universal

Manager

• • Sold sponsored digital media campaigns through direct contact with brand marketers & cooperative selling through digital agencies • Developed business plan for NBCU digital sales prospecting efforts in the Midwest • Assisted with increasing Troy office digital revenue by 47% year over year • Created client proposals for all NBCU digital properties including AccessHollywood.com, BravoTV.com, NBC.com, Oxygen.com, SciFi.com, USANetwork.com • Collaborated with network, cable, out-of-home, event marketing, & emerging media counterparts to develop, pitch, & sell integrated online/offline campaigns • Facilitated sale & development of Digital Studio custom programming opportunities • Managed customer/client relationships through full sales cycle by overseeing sale, delivery, & optimization of all advertiser schedules to ensure customer satisfaction • Generated campaign reporting through Atlas, DFA, & DFP • Served as Troy liaison between US Product/Platform, Pricing, Inventory, & Ad Ops teams

1/2007 - 6/2007

Doner

Manager

• • Oversaw both planning & buying of digital media • Managed all online budgets including search, websites, & ad networks for both direct response & brand advertisers • Planned & presented most relevant interactive properties to clients such as AAA, ADT, Great Wolf Lodge, etc. in order to meet performance & efficiency goals • Supervised & mentored Assistant Planners while training them on interactive research & media • Researched client demographics & landscape through client site, @Plan, Ad Relevance, & Comscore • Utilized Atlas & DFA reporting metrics to bring accurate campaign results to the client, by analyzing & optimizing results to show measurable ROI

10/2005 - 1/2007

GM Planworks

Individual Contributor

• • Researched, developed, launched, & optimized interactive media plans for GMC, Saab, Saturn & Onstar brand clients • Specialized in ROI optimization strategy for 3rd party automotive sites • Worked closely with creative AORs, trafficking team, & sites to ensure timely campaigns • Analyzed & presented detailed monthly dashboard reports to clients & creative agencies

7/2005 - 10/2005

Tribal DDB

Manager

• Managed all Interactive calender year projects for McDonald's Corp.

5/2003 - 6/2005

Beyond Interactive

Entry Level

• • Planned, bought, & optimized digital campaigns with clients & web publishers ranging from small, niche sites to large networks, portals, & brands • Trained Interns & delegated research & reporting tasks • Utilized DART reporting metrics to optimize campaigns

2002

Bachelor Degree

Eastern Michigan University

• Business Management

1995

High School/GED Degree

Sherrard High School

• General Studies