james e

Senior Corporate Sponsorship and Alliances Executive




New York, NY

Education Level:


Will Relocate:



Twenty years experience developing long-term, strategic partnerships and alliances to improve brand recognition and generate revenue. Ability to identify, assess and build relationships from different vantage points, covering corporate, agency and property sides. Expertise with consumer products, financial services, media/entertainment and retail industries, with properties and clients such as Gatorade, Nestle, NFL, RCA, Televisa, Visa and Wal-Mart. Proficiencies in French and Spanish.


CollapseWork Experience


League of American Theatres and Producers (Confidential) 3/2005 - 3/2007
El Museo del Barrio (Confidential) 6/2004 - 2/2005
The National Football League (Confidential) 1/1996 - 7/2003



University of Pennsylvania History 1983 Bachelor Degree



THE LEAGUE OF AMERICAN THEATRES/PRODUCERS, New York 2005-2007 National trade organization for commercial theatre representing owners, producers in 250 markets. Director, Corporate Sponsorship Developed League’s first, national-level partnership program with Charles Schwab. Created centralized incentive program, generating over $100 million in client investment, far exceeding expectations, while delivering significant exposure for Broadway through branch merchandising. El MUSEO DEL BARRIO, New York 2004 to 2005 New York’s only museum dedicated to Latino culture and art. Marketing Consultant Strengthened position as a destination by supporting creation of the strategic plan, providing insights on attendance, content and marketing to grow membership and expand exhibit space. THE NATIONAL FOOTBALL LEAGUE (NFL International), NY, Mexico 1996 to 2003 Over eight years, held positions of increasing responsibility, in U.S. and Mexico, from Manager to Vice President. Fully exploited an untapped market, growing Mexico into a profitable business with a 30% increase in revenue. Built sponsorships from inception into multi-million dollar business, establishing relationships with market leaders Corona, Frito-Lay and Wal-Mart. Developed assets to forge integrated partnerships with sponsors, broadcasters and retailers and expand the audience. Vice President, Strategic Planning & Business Development, New York 2001 to 2003 Oversaw development of NFL International’s five year strategic plan. •Built case and secured funding for continued international expansion, working with cross functional teams representing eight countries, to create market-specific sales development plans, resulting in a more focused investment to fewer markets with greater long-term revenue potential. •Increased NFL revenue 250% and brand sales 12% from existing partner Gatorade by providing greater ownership of the League’s youth development program and devising a new retail promotion, contributing to the first, multi-year renewal of the partnership. •Developed cross promotional opportunities and stronger integration for partners through the creation of the first partner summit, teaming sponsors, media, agencies and retailers. General Manager, NFL Mexico, Mexico City 1998 to 2001 Lived in Mexico to establish and build NFL operations, overseeing all sales and marketing. •Delivered over $20 million in revenue and promotional investment through the establishment of corporate sponsorships, identifying and evaluating prospects, developing proposals and negotiating contracts, quadrupling the number of partners. •Grew NFL awareness 19%, using insights from research to launch a new ad campaign and diversify coverage to reach new audiences, including a new youth show. •Expanded NFL audience and delivered a new revenue stream for partner Televisa through collaborative development of an NFL-themed Prime Time show, achieving record ratings. •Secured 80% partner retention rate by providing strong client support and consultation, including the development of a new, Super Bowl promotional and entertainment asset, which provided greater access to a coveted event, serving as a local access point for sponsor activation. Manager, Corporate Sponsorships, New York 1996 to 1998 Oversaw corporate sales, marketing and brand development for Canada and Mexico. PREVIOUS RELATED EXPERIENCE Ten years experience including classical brand management, advertising and brand identity. FRANKFURT BALKIND PARTNERS, New York 1993 to 1994 Account Director Launched Q2, a lifestyle-oriented home shopping channel. THE SCHECHTER GROUP, New York 1992 to 1993 Director, Client Services Created marketing and branding programs for Fortune 500 consumer package goods companies. OGILVY & MATHER, New York 1987 to 1991 Senior Account Manager Supervised American Express award-winning $15MM Portraits Cardmember celebrity campaign. GREY ADVERTISING, New York 1984 to 1987 Junior Account Executive, Kenner Toys, Block Drug Directed new advertising campaigns which revitalized Tegrin and Dentu-Creme brands. GENERAL FOODS, White Plains, NY 1983 to 1984 Marketing Assistant, Birds Eye Division Trimmed inventory and realized savings with discontinuation of two under-performing products.

Companies I like:

American Express, Viacom/MTV, Sony, Hearst, Rodale, Glaceau, ESPN


CollapseJob Skills





Created centralized incentive program, generating over $100 million in client investment, far exceeding expectations. Excelled in management of client/partner relationships with innovative promotions successfull at achieving sales goals and maintaining long-term relationships