Description
Accomplished digital and quantitative marketing executive with 10+ years track record in: -- Capitalizing on consumer insights - nearly $20 million in marketing cost savings at last 3 companies. -- Delivering on budget CRM / marketing automation projects at 200%+ ROI. Driven Berkeley M.B.A. pursuing marketing leadership role in a fast-paced, dynamic company involved in either (1) entertainment / media content creation, marketing, and distribution, or (2) management / interactive marketing consultancy services, to: -- Deliver actionable customer insights to drive segmentation, improve media and promotional targeting and messaging, as well as enhance customer relationships. -- Identify high profile segments and optimize media mix to achieve spending effectiveness on integrated marketing communications. -- Lead marketing infrastructure initiatives from vision and strategy to implementation and enhancements, advancing a multi-channel view of consumers and promoting accountability of marketing expenditures and technology investments.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 2/2007 - Present |
| BEA Systems | (Confidential) | 2/2005 - 2/2007 |
| Bank of America | (Confidential) | 1/2003 - 1/2005 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| University of Calfornia, Berkeley | M.B.A. | 2002 | Master Degree |
| Washington University, St. Louis | Economics | 1988 | Bachelor Degree |
Accomplishments
Highlights:
Accomplished digital and quantitative marketing executive with 10+ years track record in:Companies I like:
Marketing services consultancies, entertainment/media companies
Job Skills
Keywords
Responsibilities
