Jeffrey M



Senior Account Manager


Longmeadow, MA

Education Level:


Will Relocate:



Smart hands-on strategic thinker with an impressive history of managing and cultivating key relationships among blue-chip companies over the past 10 years. Responsible for the development and execution of numerous successful marketing campaigns including Cingular’s launch of MEdia Net and Dunkin’ Brands “Free Iced Coffee” campaign. Looking for the next challenge within a leading consumer based marketing relationship. The ideal position would leverage my proven skill-set in account management with my interests in non-traditional media and business development.


CollapseWork Experience


Alcone Marketing (Confidential) 7/2006 - 12/2006
The Concept Studio (Confidential) 5/2005 - 6/2006
Octagon Marketing (Confidential) 10/1997 - 5/2005



Rutgers College Economics (Accounting Option) 1997 Bachelor Degree
Rutgers College Sports Management 1997 Bachelor Degree



ALCONE MARKETING, Darien, Connecticut · 7/06 – 12/06 Account Supervisor · Responsible for the development, planning and sell-in of a 360 degree marketing platform for a leading CPG brand within the clients Home & Personal Care segment. The platform includes extensive in-store activation, retailer extensions and an on-pack consumer promotion. THE CONCEPT STUDIO, Westport, Connecticut · 5/05 – 6/06 Account Supervisor · Concepted, developed and executed multiple turn-key marketing platforms surrounding a variety of digital game products, inclusive of Monopoly, Trivial Pursuit, War of the Worlds and Success in the City. Platforms often exceeded program goals and resulted in significant new business opportunities, exceeding $400k. · Created an extremely successful and innovative wireless promotion surrounding Cingular’s re-launch of MEdia Net with a variety of marquee brands, inclusive of: Starbucks, Apple, & HBO/The Sopranos. Program generated more than 1 million page views and client requested a continuation of this program on an on-going basis (over 23 consecutive months and counting). · Managed the development and execution of a national promotion involving multiple business units (advertising, data products & sponsorships), the NCAA, and ABC/ESPN Sports. Mobile activity increased more that 30% (compared w/similar ’04 program). OCTAGON MARKETING, Norwalk, Connecticut · 10/97 – 5/05 Account Manager (Dunkin’ Brands) · 10/03 – 5/05 · Managed multiple promotional campaigns surrounding current sponsorship properties. Select campaigns include the Dunkin’ Donuts Refreshing Reward, NY Yankees Donuts/ NY Mets Donuts, New York Islanders’ Stick Kid® and “The Man Behind the Mask” (a co-promotion with Pepsi & NJ Devils). · Implemented a fully integrated marketing strategy throughout the Metro New York Area. The program ensured all external agencies were properly engaged/leveraged (advertising, public relations & sampling). · Integrated multiple lines of business within Dunkin’ Brands (marketing solutions, athlete representation & merchandising). New business revenues exceeded $1.4M. Senior Account Executive (Dunkin’ Brands) · 6/01 – 10/03 · Developed a proof of purchase program tied into the clients’ 1st quarter bulk purchase campaign and the NY Yankees. The program contributed to a 7.0% growth over the same period from the prior year. · Oversaw an internal sales incentive/tracking program. Leveraged sponsorship assets from a variety of partners in the Metro NY Area (i.e.-tickets hospitality and other unique access elements). Senior Account Executive (Pfizer & Bank One) · 6/01 – 10/03 · Assigned the appropriate measurement metrics for competitor sports marketing, celebrity endorsement initiatives and other event marketing activities – global involvement. · Developed and outlined an audit addressing the Bank One’s annual ticket, suite, hospitality & marketing commitments. Annual commitments exceeded $27M. Account Executive (Bank One) · 8/99 – 3/00 · Created a comprehensive procedure geared towards evaluating and measuring prospective sponsorship proposals within the Pharmaceutical category. Produced several “point-of-view” documents that reflected our recommendation. · Responsible for the development, facilitation and management of Bank One’s national ticket disbursement intranet. Recorded sales/retention figures in excess of $500M. Account Executive (Champions & LPGA Tour) · 12/98 – 8/99 · Managed and trained a sales staff of 15 employees. · Supervised the collection of all ticket sales (pre-event, on-site, outlets & online) resulting from Octagon events. Annual revenues exceeded $750k. Account Coordinator (Event Marketing Group) · 10/97 – 12/98 · Built an all-inclusive ticket management system. The system integrated all facets of the ticket sales lifecycle, including: direct marketing, ticket sales/processing and disbursement.

Companies I like:

Advertising & Marketing Agency, Consumer Products Company, Quick Service Restaurant


CollapseJob Skills





-Account Management -Business Development -Concept Development -Integrated Marketing -Program Execution