Patrick D

Direct Marketing Leader with over 12 years experience




Chicago, IL

Education Level:


Will Relocate:



As you will note, my background includes conceptualizing and implementing strategic marketing plans as well as managing the creation of databases. I have extensive experience developing effective marketing and sales support materials. I am an experienced negotiator and strategic thinker and welcome the opportunity to put my skills to work for your organization.


CollapseWork Experience


(Confidential) (Confidential) 11/2004 - Present



Columbia College Communications 1987 Bachelor Degree



Patrick D. Dati 4931 N Avers Unit#2, Chicago, IL 60625 ? (847) 757-3432? Objective To apply my proven managerial, database management and direct marketing expertise in a challenging and progressive environment. Professional Experience Director of Marketing November 2004–Present Pearson Education, Glenview, IL · Devise campaigns, assemble teams, and execute all enterprise direct marketing initiatives. Identify key prospect characteristics, vertical market opportunities, and significant trends; leverage sophisticated data segmentation/mining techniques for optimal results. Developed innovative direct mail piece design, saving more than $50,000 in annual production expenses. Strategically plan, develop, launch, and refine highly personalized email marketing programs for internal clients that increase campaign response rate. · Supervise activities of database marketing, creative, administrative, and sales staff to ensure campaigns achieve objectives for quality, effectiveness, branding, and market timing. Hire, train, and manage database marketing divisional team, and oversee outside mailing services providers/lettershops/freelancers. Create online user group to enhance communications, synergies, and support across diverse teams. · Build upon sales force automation (CRM) effort, data management techniques, and in-house marketing expertise. Implemented significant upgrades to SalesLogix database, enabling greater cross-selling functionality and improving monthly revenues by 12%. · Manage budgets, oversee campaign spending, and handle revenue reporting. Identify growth strategies, cost-saving tactics, co-promotion opportunities, and favorable vendor incentives. Collaborate with divisional and executive leadership in constructing strategic marketing plan, performance benchmarks, and measurement analytics. · Evaluate campaign effectiveness and implement improvements. Exceeded prior year's results by 20%. Conduct test mailings for improved customer LTV and maximum effect of lead generation process. Marketing Operations Manager January 2003–November 2004 Ibex Healthdata Systems, Rosemont, IL · Directed and oversaw all technical, operational, financial, and personnel management activities for nationwide inbound/outbound call center driving sales for multi-site, multi-module, web-based patient documentation system. · Analyzed needs and implemented state-of-the-art data warehousing/integrity initiative. Integrated house lists; identified “best” customer characteristics to improve modeling and segmentation; monitored record accuracy, ongoing hygiene, and completeness; and developed system to enable corporate wide use. · Hired, trained, and enhanced success of sales force. Devised lead generation/capture, customer contact, and CRM strategies that yielded revenues and savings to accommodate a 100% increase in call center personnel. · Cultivated relationships with CEOs, CIOs, CFOs, ER physicians, and nursing staff, growing client base by 30%. Direct Mail Manager September 2001–January 2003 Bankers Life and Casualty Company, Chicago, IL · Researched marketplace, competitors, and new opportunities to grow sales channels and produce new revenues for life and health insurance sector. Identified and defined profitable new markets and advertising opportunities. · Devised, planned, and executed monthly direct mail campaigns (over 2.8 million pieces) that expanded sales and qualified prospects for senior health care insurance business unit. Created lead generation test mailings that increased response rate by 5%. · Prepared and managed $1 million annual budget. Prepared campaign analyses; tracked success; and identified new methods to increase efficiencies and reduce costs. · Provided leadership to sales force teams at 179 branch offices. Created new business development plans and sales strategies. Developed online, database-driven direct mail prospecting program that increased annual sales by 15%. · Directed and oversaw writers, designers, and production personnel. Marketing Manager December 1998–September 2001 American Medical Association, Chicago, IL · Researched and developed plans for strategic positioning of book and product publishing division. Created comprehensive marketing plans, sales forecasts, and budgets for books, journals, and electronic media. Monitored program response and analyzed results. Exceeded revenue expectations by 10%. · Managed house mailing lists and procured new lists based on optimal customer definitions. · Collaborated with product development staff on strategies for marketing new titles. Provided direction to sales force on key market channels and promotional strategies. · Planned, conceptualized, and managed creation of promotional material, including direct mail, catalogs, print advertising, and sales support collateral. Hired and supervised writers, graphic designers, and print production vendors. Marketing Manager October 1996–December 1998 Dearborn Financial Publishing Group, Inc., Chicago, IL · Conceptualized strategic marketing plans and prepared annual marketing/promotional budget for $20 MM Insurance and Securities division. Achieved revenue growth of 25% in nationwide classroom training sector with market share increase of 15 points in one year. · Led marketing and sales support teams in developing marketing materials including direct mail campaigns, product sheets, and collateral; directed and oversaw copywriters, designers, marketing support, and print production staff to ensure job goals and budgets was met. · Designed, executed, and analyzed campaigns for lead generation; recommended marketing and sales strategies to national sales force. Increased territory account base by 25% in several states; increased revenue by $250K. · Researched, negotiated costs, and handled purchasing of external mailing lists. Marketing Manager (promoted from Marketing Coordinator) January 1991–October 1996 Hunter Publishing Limited Partnership, Export Magazine, Elk Grove Village, IL · Directed marketing communications department. Hired and trained staff; managed annual budget; developed and executed marketing campaigns for corporate headquarters and affiliated manufacturers; cultivated new accounts and geographic territories; and implemented telemarketing strategies that increased advertising revenues by 15–35%. · Spearheaded sales force automation initiative (CRM). Directed efforts among sales force, IT department, and external consultants. · Led the reengineering of the new product development process. Provided analyses and recommendations to ensure market-driven, customer-focused solutions. · Managed marketing communications, planning, analysis, forecasting, database management, sales, and sales support. Initiated and led corporate identity redevelopment to strengthen brand image; created logo, standards, corporate identity collateral, and stationery program. Education Master of Integrated Marketing Anticipated 2009 Roosevelt University, Chicago, Illinois Bachelor of Arts, Communications 1987 Columbia College, Chicago, Illinois Additional Qualifications Expert knowledge of financial forecasting, database technology, and tracking software, including ACT Database (CRM), SalesLogix (CRM), Campaign Reporting System (CRS), Access Database, NCS Survey Tracker and Discovery Reporting References furnished upon request

CollapseJob Skills





Lead Generation Database Marketing Strategic Planning Creative Services