A high energy seasoned professional experienced in the total development of advertising and visual merchandising programs. Exceptional interpersonal, communication and leadership skills. Resourceful, creative and loyal.

COMPANY	POSITION HELD	DATES WORKED
NBTY, Inc	(Confidential)	9/2003 - 2/2006
PC Richard & Son	(Confidential)	9/1995 - 9/2003
Chess King, Inc	(Confidential)	4/1992 - 8/1993

SCHOOL	MAJOR	YEAR	DEGREE
SUNY Farmingdale	Advertising Art & Design	1975	Associate Degree

Highlights:

Event Planning - Designed and set up showrooms for Grand Opening celebrations to welcome dignitaries, special guests, celebrity autograph signings, & new customers to the ribbon cutting events. Planned National Sales Conferences creating a theme, producing short movies and setting up the auditorium. New Showroom Construction - Worked with architects, engineering firms, and in-house construction department in the planning and construction of new and renovated showrooms. Signage - Designed and produced all in-house signage encompassing quarterly sign kits & special promotions. Supervised installations, & maintained all exterior & interior store signage. Worked closely with President, VP’s, Directors and Marketing to create new advertising, direct mail and marketing strategies.

Companies I like:

Bed, Bath & Beyond, The Estee Lauder Companies, Canon, Sbarro, Kozy Shack Enterprises, Inc, Clare Rose, Inc., Cablevision of Long Island, Arrow Electronics, 1-800 Flowers, Weight Watchers International

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• advertising director

Hired, directed and motivated staff to create designs that communicated the company's philosophy to the customer and to differentiate the company from the competition. Maximized departmental efficiency through overall expense control.