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Patricia R

Marketing Innovation Catalyst

Occupation:

Director

Location:

Bridgewater Corners, VT

Education Level:

Master

Will Relocate:

YES

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Marketing professional with over 13 years of marketing expertise. Recognized for creating award winning, multi-channel, multi-discipline, multi-media marketing programs that generate demand, enhance the consumer experience and support the business objectives of global, premium brands. An innovation catalyst, continuously seeking and implementing new media strategies and unique marketing solutions that connect with proliferating demographic profiles.

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 9/2005 - Present
DaimlerChrysler (Confidential) 3/2003 - 9/2005
Toshiba (Confidential) 1/1999 - 3/2005
Honda (Confidential) 9/1995 - 1/1999
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SCHOOL MAJOR YEAR DEGREE

University of San Diego Marketing 1995 Master Degree
University of San Diego International Relations, Spanish 1992 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Website www.iMedia Connection media url Marketing professional resources

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Highlights:

Spearheaded strategic marketing initiative for DaimlerChrysler resulting in increased dealer traffic, brand buzz and a 1 pt gain in California market share for CG products (exceeding the national gain of .3 pt and reversing ten-year CA market share loss trend). Share gain achieved through a 22K+ unit sales increase (16% increase) leading to an incremental $70M region net profit contribution - 233% ROI.

Companies I like:

Google, Electronic Arts, Toyota, Apple

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Currently charged with developing integrated, strategic marketing plans that solve client business challenges. Oversee production and implementation process and provide results tracking. Drive agency new business through relationship building and strategic partner alliances.
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