Joe L

Proven Success




Dayton, OH

Education Level:

Medical Degree

Will Relocate:



Hands-on strategist with over 20 years of professional sales and management experience in start-up ventures, P&L responsibility, strategic business planning, product development and management. Expertise developed with major industry leaders. Demonstrated ability to manage multiple priorities. Exceptional interpersonal skills, articulate and persuasive in written and verbal presentations. Proven track record of exceeding objectives and turning around organizations.


CollapseWork Experience


(Confidential) (Confidential) 12/2005 - Present
BellSouth (Confidential) 6/2003 - 12/2005
Director of Data and Voice Services (Confidential) 9/2002 - 6/2003



Georgia Institute of Technology Management 2001 Master Degree
Columbia COllege Urban Studies 1991 Bachelor Degree



Division Manager – Internet Sales 12/2005 – AT&T - LM Berry Company – Dayton, OH Build and operate with full P&L responsibility a Field and Telesales Internet advertising sales division • Business case creation and business plan execution to build the division from 3 to 97 employees within 8 months including both a telesales center in Dayton, OH and field sales force in Boston, MA. • Lead all aspects of operation including real estate selection and negotiation, policy and procedure creation, capital and expense budget management, creation of compensation and corrective performance plans and financial and governance compliance and reporting. • Sales representative and Manager development • Generated over $6M in new revenue entirely via cold calling Director – Pricing and Field Marketing 6/2003 – 12/2005 BellSouth Advertising & Publishing - Atlanta, GA Strategic and Tactical Pricing, business analysis and Field Marketing for multibillion-dollar advertising subsidiary. • Redesigned pricing programs to maximize revenue and reduce churn via tighter integration of macroeconomic market drivers and vertical segmentation with financial objectives. Revenue + $51.3M. YPA Gold Award: 2005 • Developed and launched market-based pricing Competitive Response Program to craft initiatives targeting specific competitors’ market-level tactics and vulnerabilities • Led Field Marketing for market and campaign planning, MarCom, media purchase, promotions and partnerships, competitive response and sponsorships. Tripled associated revenue while simultaneously quadrupling leveraged barter value while maintaining flat budget • Pinnacle Club 2004 Director – Data and Voice Network Services 9/2002 – 6/2003 P&L, product management and development responsibilities for multibillion-dollar Data and Advanced Voice and Video Network Services portfolio • Led product development from ideation to deployment of BellSouth Centrex-IP and VoIP offers. Developed BellSouth’s softswitch and VoIP market requirements and offer structure • Developed business case for transitioning network H.320 video service to H.323 • P&L responsibility for Broadcast, point and multipoint video services • BellSouth Marketing lead in Cingular-SBC-BellSouth product development task force developing integrated wireless-wireline, Wi-Fi and Wi-Max products • Pinnacle Club 2002 Director – Emerging Technologies and Data Solutions 2001- 9/2002 Product Management and Marketing for BellSouth equipment, managed and professional services • Developed and implemented BellSouth’s strategy for integrating premise and network VoIP solutions including market segmentation, financial analyses and migration planning. • Transformed BellSouth into Cisco’s largest VAR in the Southeastern US and 11th largest nationally with year over year growth in excess of 300% • Created and implemented BellSouth Professional Services strategy including design, engineering and development of operating plans. Introduced Business Continuity, VoIP, Wireless LAN and Security Portfolios. Aligned Professional Services, CPE and network strategies to increase customer retention and penetration. Revenue growth: 127% • Launched converged networks (VoIP) and wireless enterprise (802.11 LANs) product sets including associated support and professional services. Exceeded commitments by 20%. Director – Emerging Technologies 2000 - 2001 Product development, product marketing, lifecycle management and P&L responsibility for portfolio including frame relay, ATM, video, managed WAN and Custom Help Desk. • Year-end 2000 results: 34.5% increase in net income; 31% increase in revenues • Leveraged equipment and network portfolios into product bundles enabling strategic enterprise applications. • BellSouth Leadership Development Program (LEADS) for senior management selection. Offer Manager – Managed Router Services 1999 - 2000 • Created BellSouth’s first Service Level Agreements described as a “force to be reckoned with” by Current Analysis and “market leading” by Telephony Magazine • Increased run-rate revenues by 390% • Restructured sales training program improving effectiveness and reducing costs by 83%. • Developed go-to-market strategy and branding strategy for BellSouth Managed Services • Developed and launched Managed ATM Service. • Awarded BellSouth Signal Award (four times); Team Player and Pinnacle Club 1999. Fujitsu Network Communications 1998 - 1999 Richardson, TX ATM Marketing Manager • Led market introduction for Nexen 8000 Multiservice switch. • Created an integrated cross-platform market strategy for Fujitsu’s core and edge ATM, transport and DSLAM products. • Developed revenue acquisition plan for non-traditional carriers and ISPs GTE Network Solutions 1994 - 1998 Senior Product Manager – ATM - Irving, TX; 1997- 1998 Led GTE’s national ATM program, including platform standardization, new product development, P&L management and process re-engineering. • Increased ATM revenues 301% and expanded market share from 2.4% to 5.6%. • Introduced video diagnostics service for medical vertical and video arraignment service for judicial markets Senior Account Manager – Tampa, FL 1994-1997 (Promoted from Account Manager and Business Account Manager) • Managed strategic sales module with assigned accounts including education, government, publishing and defense. Quota attainment: 206% • Designed and implemented multi-jurisdictional video arraignment network for Hillsborough and Pasco county Florida. • Conceived and implemented remote medical video diagnostics network for Veterans Administration, West Florida district. • Winners’ Circle: 1994, 1995, 1996 Georgia Institute of Technology, Atlanta, GA MBA – 2001, Management of Technology 4.0 GPA Columbia College, Columbia University, New York, NY BA - 1991, Urban Studies

Companies I like:

GE, Toyota, 3M Apple, Cisco, IBM


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Built start up call center to $6M in 18 months Increased product revenues from $17 to over $100M in 2 years