michelle c

The Oprah of Overachieving!




Pittsburgh, PA

Education Level:


Will Relocate:



Out-of-the-box thinker who devises innovative marketing and sales strategies that deliver results in competitive markets. History of success in executing sales and marketing, promotions, creating brand awareness, public relations, strategy, interactive media, merchandising and developing fresh integrated approaches to traditional products. Well-organized and efficient sales/marketing executive who guides concepts to successful conclusions, with clear project plans and well-documented results. Strong networker, relationship builder, and problem solver.


CollapseWork Experience


Emmis Communications (Confidential) 7/2006 - 7/2007



Indiana University Journalism and Political Science 2005 Bachelor Degree
Indiana University Journalism 2005 Bachelor Degree



EXPERIENCE June 2006 – EMMIS COMMUNICATIONS, WKQX (Q101-FM) Chicago, IL June 2007 Account Executive, Sales & Marketing • Contributed more than $600,000 in new business sales. Executed each sales and marketing campaign from conception to completion. Clients included, LA Fitness, LA Tan, Yamaha, Suzuki, Toyota, etc. • Suceessfully created and implemented various multi-platform, media campaigns. Campaigns were customized to refelct clients specific needs and target audience. • Strategically developed marketing campaigns that activated consumers by hitting them with the right message, at the right time, in the right place (on-air, on-line, on-site, custom micro-sites,interactive games, mobile marketing, e-mail blasts, consumer products, subscriptions, sponsorships, video, bounce-back cards, etc.). • Developed creative and compelling sales material, delivered sales presentations, produced creative on-air commercials, built client relationships, retain and grew current business, and maximized revenue. October 2005 – ERRAND SOLUTIONS Chicago, IL June 2006 Main Site Representative & Concierge Manager • Individually responsible for launching, managing, and implementing Errand Solution’s new SKY55 concierge site from scratch. • Liaison with party vendors, signed vendors, negotiated contract details, conducted sales meetings with staff, balanced financial books, developed and implemented new company services. • Personally wrote and executed Errand Solution’s detailed Consumer Information Binder and Consumer Vendor Book. Books were distributed to more than 700+ clients. • Promoted to main site representative in less than 3 months of employment. • Received more positive customer survey cards than any other Errand Solution’s employee in 2006. August 2005 – CAROLYN GRISKO & ASSOCIATES Chicago, IL October 2005 Junior Assistant, Public Relations • Wrote press releases, distributed media alerts, developed and organized press material for various clients including, The American Cancer Society, Academy of Urban School Leadership, Chase Bank, etc. • Developed campaign strategies and wrote press releases for the American Cancer Society’s “Smoke-Free Chicago” initiative. • Created and executed the “Next Stop, Teach” media campaign for the Academy of Urban-School Leadership. Advertisements were placed on all trains and buses in Chicago for an entire year. • Coordinated and promoted The Illinois Champion of Justice Awards annual event. The event honored Attorney General Lisa Madagen and at least 30 other local politicians in Illinois.

Companies I like:

MTV, HBO, Disney, ABC, NBC, CBS, Warner Bros, TimeWarner, Universal.


CollapseJob Skills





• As a Sales and Marketing Account Executive for Emmis Communications (WKQX, Q101-FM), I managed to increase the Yamaha Motorcycle account from a $5K to a $50K account in less than one year. I developed innovative online, on-air, and on-site marketing strategies that effectively delivered Yamaha’s message to their specific target audience. • LA Fitness International LLC, was planning on opening 30 to 50 locations throughout Illinois over the next 5 years. To land this account for Q101, I created a detailed multi-platform branding and marketing campaign for their first location. Due to my persistence and my ability to build strong relationships, LA Fitness chose me to be their first sales and marketing representative. The number of memberships sold, exceeded their expectations. As a direct result of the events successful execution, LA Fitness decided to launch their next 5 grand openings with Q101.