Nancy S

Sr PhD Biotech Marketing Professional




Santa Barbara, CA

Education Level:


Will Relocate:



Proven ability to deliver results in a dynamic fast-paced environment. Skilled in leading product development efforts, strategic and financial planning, promotional planning and implementation, alliance building, training of sales and applications teams.




BD BIOSCIENCES San Jose, CA Global Senior Product Manager Flow Cytometry Sorters (August 2005 – present) • Marketing lead on product development team designing new sorter platform and leading preparation of the related business plan • Coordinate outbound marketing activities within product line • Evaluate enabling technologies to complement current product offering • Created and currently implementing Strategic Plan for current Sorter platforms with annual revenues exceeding $100M - includes Promotional, Applications, and Financial Plans • Set rolling demand plan and report it monthly to Executive Committee • Define market requirements and maintain current product line portfolios • Work closely with Operations and R&D to ensure products meet marketing requirements and that any problems encountered after launch are quickly analyzed and resolved DAKOCYTOMATION Carpinteria, CA Global Business Manager pharmDx (October 2004 to August 2005) • Analyzed the Companion Diagnostics business, known as pharmDx, devoted to creating diagnostic tests used to qualify patients for particular drugs • Set standards for prioritizing projects within business area • Business development lead on pharmDx business with pharmaceutical companies • Leader of pharmDx Project Portfolio Team, a cross-functional team of managers responsible for pharmDx process • Member of pharmDx Steering Committee, together with Corporate VP Diagnostics and Director of Technology, which oversees all pharmDx business decisions Global Marketing Manager Anatomical Pathology Reagents (August 2003 to October 2004) • Marketing lead on the product development and global launch of over 40 new antibodies • Identified new antibodies and other reagents to commercialize, determined clinical utility, compared sources, performed profitability analysis, developed pricing strategies • Built promotional plans covering details on tradeshows, ad placement, web and direct mail promotions • Worked closely with the Regulatory Department to assure correct regulatory labeling of the product, and appropriate listing of claims in product literature and press releases VITA GENOMICS Ventura, CA and Taipei, Taiwan (March 2002 - June 2003) Vice President, Marketing • Identified and supervised international partnering opportunities for Vita Genomics, whose headquarters are in Taipei, Taiwan • Officiated corporate marketing functions such as trade show booth graphics, web site, press releases • Managed operations of VitaGenomics, US subsidiary • Managed operations of sister company, Genetrol, in Oakland, CA COMPUGEN, INC. Sunnyvale, CA (2001 - 2002) Director of Marketing, Western Region • Field marketing manager responsible for introducing Compugen’s gene prediction technology to customers • Responsible for identifying at least 25% of Compugen’s sales opportunities • Represented company in speaking engagements on products, technology, and strategy MOLECULAR DYNAMICS, AMERSHAM PHARMACIA BIOTECH, Sunnyvale, CA (1999 - 2001) Senior Product Manager, High Throughput Genotyping • Strategic marketing manager for genotyping applications on the MegaBACE capillary platform; managed product line profitability • Successfully introduced the MegaBACE Genotyping System • Developed the promotional plan; trained regional marketing, sales, and applications representatives throughout the world • Marketing supervisor on the collaborative project with Cimarron for the creation of a Genotyping Laboratory Workflow System QIAGEN, INC., Valencia, CA (1996 -1999) Product Manager for Genomic Research • Developed business plan to successfully grow the revenue of the high throughput plasmid miniprep product lines • Established strategic customer relationships with high throughput laboratories • Supervised the development of new chemistries and applications for the BioRobot 9600, an automated workstation for sample preparation • Presented new product and troubleshooting seminars to customers and sales representatives PE BIOSYSTEMS, Foster City, CA (1993 -1996) Product Specialist for the ABI Prism 377 DNA Sequencer • Participated as the lead marketing representative in the development and worldwide introduction of the ABI PRISM 377 DNA Sequencer • Organized and conducted domestic and international sales training programs and seminars • Managed key accounts, engaged consultants, negotiated collaborations, and supervised field tests BIO-RAD LABORATORIES, INC., Hercules, CA (1991 -1993) Marketing Specialist • Managed a line of genetic analysis instruments and reagents for DNA sequencing and fragment analysis • Organized and conducted domestic and international sales training programs and seminars • Generated technical and promotional materials EDUCATION • M.B.A. Marketing, University of California Berkeley, Walter A. Haas School of Business, Berkeley, CA • Ph.D. Molecular Biology and Human Genetics, Johns Hopkins University, Baltimore, MD • B.S. Biology, Juniata College, Huntingdon, PA SCIENTIFIC POSITIONS • University of California San Francisco (1978 -1983), Dr. YW Kan’s lab, heterogeneity of human hemoglobin genes and their association with disease • International Plant Research Institute (1983 -1986), Dr. Al Ellingboe’s lab, molecular interactions in host-pathogen systems • University of California Berkeley (1986-1989), Dr. John Hearst’s lab, regulation of genes involved in photosynthesis

Companies I like:

Amgen, Baxter, Beckman Coulter, Invitrogen, GE Healthcare


CollapseJob Skills





Strategic plannning for new product development and resulting product launch. In-bound and out-bound marketing activities for currently launched products.