Diana S

Proven Innovation Experience - Product Development


National Internet Strategist


Cave Creek, AZ

Education Level:


Will Relocate:



Seeking a position with a company that embraces disruptive thinking to deliver next generation solutions and customer-centric experiences.


CollapseWork Experience




CAREER HIGHLIGHTS • Ideation, research and development, and establishment of healthcare startup, providing an immersive platform to facilitate patient and treatment team objectives. Successfully attracted healthcare partners, venture capital interest, and incubator support using a high-fidelity prototype. • Introduced software globalization to FedEx providing a business case for strategic value, financials, and engineering impact Supported international growth objectives and resource allocation. • Leading planning and delivery of the FedEx GPS tracking capability, effectively managing a cross-functional team through complexities involving architecture, technology, legal, and security challenges. Established an agile roadmap to enhance the MVP solution and exceed competitive offerings. • Directed release of online sales channel for Avonex Direct Delivery, an early entry into the direct-to-consumer market. Reduced call center costs by 38% within the first 6 months. • Ideation, research, and development for ServiceMaster Clean Commercial online account management, enhancing communication and improving operations. Managed requirements and engineering of prototype. • Leadership of a strategically critical data integrity team to support service innovation with executive approval of recommendations. Reduced facility locator errors by 20% within 6 months. • Ideation of American Heart Association Mother’s Day e-card promotion to lift awareness of risks for women. Recognized by USA Today as a “Hot Site”. • Ideation of St. Jude Children’s Research Hospital fundraiser - “Extreme Estate”. Transformed a passive home tour into a month-long interactive event with wine tastings, interior design classes, celebrity appearances, and musical entertainment. • Ideation for early blog usage to promote Memphis news angles to journalists. Automated press release tracking and generated national publicity including product placement in a major motion picture. • Ideation and prototyping of the first Merry Maids customer portal to promote customer feedback, cross-selling, and upselling.




Digital transformation champion who thrives on empowering teams throughout the product lifecycle, delivering innovative solutions that solve problems, generate revenue, reduce costs, and strengthen customer relationships. Passionate about constant evaluation of market factors and consumer mindsets to uncover opportunities. A holistic thinker with a silo-breaking mentality and a history of leading change at all levels, aligning technology and corporate strategy, driving major initiatives through matrix organizations, and implementing solutions with complex enterprise architecture. Management grooming through the Harvard Leadership Program with proven results for Fortune 100 companies, non-profits, small businesses, and startups.