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Trish S

Marketing - Chief Marketing Officer - High Growth - Demand Generation

Occupation:

Business-to-Business Marketer

Location:

Syracuse, UT

Education Level:

Bachelor

Will Relocate:

No

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A dynamic, passionate, and highly creative marketing executive with a strong record of success in traditional and digital marketing. Experienced with private-equity backed, high growth tech companies. Adept at producing impactful marketing tactics that drive exponential business growth. Well-versed in the B2B technology sector, combined with in-depth knowhow in branding, demand generation, account-based marketing, customer retention/allegiance, inside sales, sales operations, and general management. AREAS OF EXPERTISE * Brand Awareness/Management * Lead/Demand Generation * Account Based Marketing * Event Management * Relationship Development * Innovation/Creativity * Competitive Intelligence * Product Launch Leadership * Corporate Communications * Sales Operations/Development * Client Retention/Loyalty * Team Leadership * Sales Alignment * Website Traffic Expansion * Process Development * Brand Awareness/Management * Lead/Demand Generation * Account Based Marketing * Event Management * Relationship Development * Innovation/Creativity * Competitive Intelligence * Product Launch Leadership * Corporate Communications * Sales Operations/Development * Client Retention/Loyalty * Team Leadership * Sales Alignment * Website Traffic Expansion * Process Development

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COMPANY POSITION HELD DATES WORKED

I Solved Hcm Chief Marketing Officer 4/2014 - 9/2020
Infinisource Vice President Of Demand Generation 12/2012 - 4/2014
Qqest Vice President Of Marketing 9/1996 - 12/2012
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SCHOOL MAJOR YEAR DEGREE

Weber State University Customer Experience Inside Sales 1990 Bachelor Degree
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Highlights:

• Consistently hit lead targets and constructed sales lead workflow and alignment. • Orchestrated a high performing Account Based Marketing program that effectively shifted the lead composition towards the mid-market as part of the company’s go forward goals and doubled quantity of MQLs. • Effectively launched a reseller / partner network, building strong brand equity and market share. • Developed a channel partner referral program. • Designed and executed GTM plans for new products. • Authored processes and communications for M&A activities. • Created internal campaigns to foster company culture and employee experience. • Planned and managed incentive trips and user conferences. • Inspired and designed a partner/customer education solution to drive adoption and retention. Due to its success, took it to the market in 2016 as a full learning management system, integrated with the core platform. In addition, I managed the training team

Companies I like:

CohnReznick, infor, culture amp, cultura, achievers, motivosity

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Owned the entire marketing engine including demand gen, creative, PR, marketing systems, marketing ops and analytics. Led highly successful growth initiatives, driving increased demand generation and marketing pipeline contribution, enhanced brand awareness, and improved customer value journey. Developed, managed and reported on marketing strategies and tactics and worked collaboratively with cross functional peers for full organizational alignment. A member of iSolved’s Executive Leadership team, reported to the CEO and presented quarterly reports to the Board. Managed successful initiatives around sales positioning and messaging, brand refresh strategies, market/competitive research, content marketing, public relations and analyst relations. Established and nurtured an energetic environment that fostered creativity and empowerment across the marketing team.
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