Senior Sales Manager with over 20 years in the consumer snack foods and beverage industry. Direct responsibility for Regional V.P.’s, Regional and district managers. Direct P&L management responsibility for all sales and marketing functions. Resourceful leader with a track record of developing effective business strategies to attain market share goals and profitable business at Fortune 500 and mid sized companies. Hands on involved sales executive with consulting experience, general management capabilities and cross-functional team management background. Effective in locating and developing relationships with key contacts in all classes of trade including Retail, wholesale, Vending and manufacturing. Strategic Business Planning and Brand positioning New Product Innovation and Launch Consumer and Retail Trade Promotion

COMPANY	POSITION HELD	DATES WORKED
American Foods Group	(Confidential)	10/2005 - 2/2007

SCHOOL	MAJOR	YEAR	DEGREE
Greeley West	General	1975	High School/GED Degree

Highlights:

Identified a consumer preferred product line of meat snack for Knauss Snack Foods that was focus group tested and preferred over other national brands. Created and developed complete private label meat snack program and sales and marketing strategy for Tillamook County Smoker and acquired 5 new regional and national accounts in first year of operation. Identified and corrected sales and organizational weaknesses by implementing a sales and sales management tracking system and hired and trained a national sales and broker sales force for MIRAB USA Developed a virgin 19 state region of 5 district sales managers and over 18 brokers in all classes of trade to grow to over 14 M in annual sales for the Trails Best division of Sara Lee.

Companies I like:

KraT, General Mills, Consumer product companies

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

With proven abilities to develop, present and sell marketing proposals to all classes of trade including family owned stores, regional and national chains in the Mass Market, Big Box, Club, grocery and convenience store segment. With experience at all levels of the sales ladder from district sales positions to VP of National sales I have successfully impacted all the companies I have worked for. I have proven experience in hiring, training and managing a diverse group of sales professionals as direct employees and brokers. I am proficient in all Microsoft office applications and accustomed to managing and tracking sales penetration and program execution at wholesale and retail to grow profitable business with my customers. I fully understand what it takes to service the entire distribution chain from wholesaler to retailer and their affiliates to successfully partner and manage the business. I am willing to relocate for the right opportunity. 75% plus travel is normal.