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Laurie J

Finance Director | Operations | Financial Analysis | P&L Management | Budgeting | Forecasting | Strategic Planning

Occupation:

Financial Manager, Branch or Department

Location:

Easton, PA

Education Level:

Bachelor

Will Relocate:

YES

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Accomplished Financial Executive with extensive experience in operational finance, strategic development, cost reductions and process improvements while maximizing financial results and achieving growth targets. Experienced in evaluating the financial position of business units and providing detailed analysis and recommendations to C-level executives. Demonstrated discretion in handling issues of a sensitive nature. Proven track record of leading and transforming challenged businesses to profitable growth.

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COMPANY POSITION HELD DATES WORKED

Rodale Inc Vice President of Finance 9/2014 - 6/2018
Rodale Inc Executive Finance Director 1/2012 - 9/2014
Rodale Inc. Sr. Finance Director 1/2010 - 1/2012
Rodale Inc Finance Director 1/2008 - 1/2010
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SCHOOL MAJOR YEAR DEGREE

Dickinson College Economics Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Website LinkedIn media url Social networking for professional community

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Highlights:

annual operating expense budget. • Developed a new business plan for a declining brand that improved profitability by $4M over 2 years and returned the business to profitability for the first time in 9 years. • Evaluated and redesigned the 2017 sales incentive plan resulting in improved cash flow of $500k per quarter and reduced annual operating expense of $150K. • Partnered with the COO and VP of Operations to re-negotiate a major manufacturing contract resulting in $12.5M in savings over the 5-year contract term. • Played an integral role in the sale to Hearst Media by developing the black book and management presentations, preparing due diligence materials for prospective buyers, participating in financial audits and identifying synergies between the companies during post sale integration. • Launched a new commission processing software in 2017 which reduced errors and processing time by 1 day per month and improved reporting capabilities. • Created financial reporting packages and commentary for Executive team, including the Board of Directors, highlighting key issues, variances, trends and performance metrics. • Evaluated potential mergers and acquisitions, as well as divestitures, developed proforma models and assessed ROI. • Partnered with executive management on staffing and organizational structure increasing efficiencies.
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Collaborated with executive management to determine strategic vision, improve efficiencies and streamline processes. Provided financial leadership for six brands with multiple business units and combined US revenues of $250+ million and over 75 international editions with $39 million in revenues. Provided and analyzed monthly financial reports and formulated annual budgets and long-term, multi-year strategic plans to ensure profitable and cost-effective operations.
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