Description
Tenured professional with an MBA and BS-Marketing plus 15 years Fortune 500 Corporate Marketing experience.
Accomplishments
Highlights:
STRATEGIC PLANNING & IMPLEMENTATION: ? Incept Marketing Strategy & work with management team to determine strategy within their respective discipline ? Write annual Strategic Business Plan for corporate MARKETING COMMUNICATIONS: ? Create & launch highly targeted $1m+ multi-media advertising campaign, boosting sales +25% in first year ? Identify additional target consumers’ product needs and wants ? Produce & manage website content with highly detailed product information ? Redefine Division’s low-priced image to align to more expensive upcoming products ? Design graphics & written content of marketing collateral ? Create upscale sales centers to enhance image and set expectations of higher price points PRODUCT & PROJECT MANAGEMENT: ? Exhaustive market, competitor & consumer research to identify new product opportunities ? Work with: senior management, sales, product design team, and construction department to create 4 new product lines ? Intensive branding efforts to increase market share and penetration plus educate buyers regarding their product choices ? Refine & update existing products based on buyer research ? Determine strategy to place various products at single locations to increase asset turnoverCompanies I like:
Job Skills
Keywords
Responsibilities
STRATEGIC PLANNING & IMPLEMENTATION
MARKETING COMMUNICATIONS