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Ken L

Marketing Manager or Director

Occupation:

Manager

Location:

Carrollton, GA

Education Level:

Master

Will Relocate:

YES

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Tenured professional with an MBA and BS-Marketing plus 15 years Fortune 500 Corporate Marketing experience.

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Highlights:

STRATEGIC PLANNING & IMPLEMENTATION: ? Incept Marketing Strategy & work with management team to determine strategy within their respective discipline ? Write annual Strategic Business Plan for corporate MARKETING COMMUNICATIONS: ? Create & launch highly targeted $1m+ multi-media advertising campaign, boosting sales +25% in first year ? Identify additional target consumersí product needs and wants ? Produce & manage website content with highly detailed product information ? Redefine Divisionís low-priced image to align to more expensive upcoming products ? Design graphics & written content of marketing collateral ? Create upscale sales centers to enhance image and set expectations of higher price points PRODUCT & PROJECT MANAGEMENT: ? Exhaustive market, competitor & consumer research to identify new product opportunities ? Work with: senior management, sales, product design team, and construction department to create 4 new product lines ? Intensive branding efforts to increase market share and penetration plus educate buyers regarding their product choices ? Refine & update existing products based on buyer research ? Determine strategy to place various products at single locations to increase asset turnover

Companies I like:

Centex Homes, US Bank

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STRATEGIC PLANNING & IMPLEMENTATION MARKETING COMMUNICATIONS
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