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RssSenior Merchandising Professional

Senior Executive with expertise in all aspects of multi-channel product development and marketing from new conception through selection, merchandising, forecasting, purchasing, pricing, inventory control, creative design and sell-through analysis. Record of consistently expanding business and achieving significant annual revenue increases, while maintaining an extremely high profit margin.


Mahopac, NY

About Me


Merchandising, Purchasing & Retail



Ideal Companies:

HSN, QVC, Ross Stores, Avon, Pepsi, Coca Cola, Martha Stewart Omnimedia, Kohl's.

Education level:


Will Relocate:



Mahopac, NY

Major Responsibilities

Directed an $80 million specialty catalog business for one of the leading mail order companies in the U.S. Managed all aspects of merchandising, planning, product development and catalog production.

Work Experiences

10/2006 - 7/2007



  • Product Manager Manage Avon Family business including analysis and development of business plan. Product Development for product categories including juvenile bedding , room dcor, room accessories, books, DVDs, games, electronics, toys and plush. Includes follow through on all stages from product conception through final sample. Senior Merchandising Manager Manage all merchandising and planning functions for $300 million Avon Beyond Beauty business Segments of Gifts and Home Entertainment. Includes leading and managing cross functional team consisting of Marketing, Estimating, Creative, Supply Chain and Purchasing.

3/2003 - 3/2006

Myron Corporation

Director / VP

  • Director of Product Development Developed personalized products within the categories of pens, calendars, clocks, pocket knives, desk accessories and Christmas cards for $200 million business to business division. Managed all aspects of product menu and merchandise planning through channels of catalog, web, bank statement inserts and media ads. Instrumental in building new consumer business from $2 million to over $20 million annually through creation of new personalized product categories such as bags, home decor, kids and jewelry. Developed gross margin targets and pricing strategies for all products. Worked with overseas product development, QA and factory on all aspects of production. Oversee forecasting, purchasing and inventory of new and repeat products. Developed and directed licensed product opportunities and product research strategies. Traveled domestically and overseas several times a year to cover trade shows, visit existing vendors and source new vendors. Built product development shared website to monitor and track products throughout product development cycle.

8/1985 - 3/2003


Director / VP

  • Directed an $80 million specialty catalog business for one of the leading mail order companies in the U.S. Managed all aspects of merchandising, planning, product development and catalog production for 18 catalog titles annually within the Christmas, Neat Ideas, Garden, Favorites, Lilly's Kids and Private Sale divisions. Communicated with CEO on all aspects of business management and strategic planning. Managed all aspects of corporate product merchandising, placement and overstock clearance across multiple channels of catalog, web, upselling, cross selling and retail stores. Developed new business opportunities for the Lillian Vernon brand. Supervised staff of seven.



Associate Degree


  • Buying and Merchandising