Aftab K

Business Analyst - 20 Years of Experience - Near 30004


Business Analyst


Alpharetta, GA

Education Level:


Will Relocate:



Summary * 20 years of work experience in the IT industry, of which 15 years specializing in Sales and Marketing tools, such as Salesforce, Teradata APRIMO Marketing Tool, TRM, Siebel, Oracle CRM, and Clarify. Worked in various levels from project management, business analyst, solution architect, functional lead, and technical lead on various CRM projects. * Implemented CRM, Financial, and Ordering systems for various clients including Telecom, Insurance, Financial, manufacturing and dairy industries. * CRM Business Analyst with expertise in requirements gathering, process definition & optimization, solution definition, functional requirement, writing use cases, test scenario and cases, architecture solution, re-engineering processes, design, configuration and performing testing. * Hands-on experience in, APRIMO Marketing Tool, TRM, Siebel, Oracle, Clarify and various in-house financial applications. * Managed multiple projects in challenging environment and overseeing the outsourced work. * Designed and developed various custom applications in platform. * Well organized with strong work ethic and effective follow-through, committed & motivated team player * Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results * Proven analysis experience in global implementations of various CRM projects including Salesforce Assignment History while working as a Senior Business Analyst/Release Manager at Verizon Alpharetta GA from March 2014 to Feb 2016: * Supported ongoing deployment and implementation of and Teradata APRIMO Marketing tool across the enterprise which includes supporting the management and execution of enhancement initiatives to expand platform capabilities. * Facilitated requirements gathering session with stakeholders and IT and writing Business and functional requirements. * Worked on ongoing design and development phase and performing the UAT and regression testing. * Conducted daily and weekly calls with the team members and follow-up the issues and its resolutions. * Solution & Designed the Campaign and Lead functionalities including user interfaces Assignment rules and business rules for various Lead record types and built multiple support applications in Salesforce. * Worked with marketing executives and regional marketing teams to create and execute marketing campaigns in APRIMO including Segmentations Interactions and Outbound message and Workflow. * Improved productivity by training end users and written various user's handbook on automation tool Resolving issues around Campaigns Leads Segmentation and Interaction in APRIMO and Salesforce. * Performed day to day administration of Teradata APRIMO (Data issue Profiles Roles Permission Set Sharing Settings Queues Public Group resetting password etc.) and working on production ticket related to Campaign Segmentation Interaction Leads and other data issues. * Managed Bi-Monthly releases of ongoing projects for APRIMO Marketing tool configuration and Customization. Assignment History while working as a Senior Business System Analyst at TIAA-CREF Charlotte NC from Oct 2013 to March 2014: