Deborah F

Sales Manager - 16 Years of Experience - Near 30307


Sales Manager


Atlanta, GA

Education Level:


Will Relocate:



AREAS OF EXPERTISE * Sales Leadership * National Account Management * Business Development * Purchasing / Procurement * Strategic Planning * Presentations / Negotiations * Managing Diversity * P&L / Cost Containment * Staff Training & Development * Team Building & Motivation PROFESSIO N AL EXPERIENCE Verde Farms, Woburn, MA, 01/17 - 07/17 Director of Sales * Recruited to grow grass-fed beef retail business in the Southeast, Mid-Atlantic and Northeast regions. * Strategically directed the full spectrum of sales and business development functions calling on major retailers including Ahold, Costco, Food Lion, Giant Eagle, Kroger, Lowes Foods and Southeastern Grocers. * Brought on new accounts such as and Home Chef. * Oversaw successful business transition upon acquisition of Estancia Beef. * Worked to bring new CPG products to market including RTC and RTE grass-fed beef lines. Zoe's Meats, Santa Rosa, CA, 4/15 - 01/17 Vice President of Sales * Represented a collection of brands (Zoe's Meats - bacon, charcuterie and deli meats, Daphne's Creamery, Emmy's Organic Pickles & Jams and Yioryo Greek Products for Chefs). * Devised and implemented business development strategies to identify new opportunities and establish tactical goals that comply with overall corporate objectives. * Worked all major trade shows including Fancy Foods, NRA, IDDBA and Natural Expo West. * Leveraged proven sales management abilities to drive business generation programs, achieving superior sales results with consistent increases in monthly revenue and annual profitability. * Acquired and oversaw new business including KeHe, Testa Produce, Ben E Keith and Whole Foods. Estancia Beef, San Francisco, CA, 07/13 - 04/15 (company was acquired) Director of Sales * Launched grass fed beef line in new markets (Northeast, Southeast, Mid-Atlantic and Midwest). * Identified and established new distribution and broker partnerships for retail and foodservice. * Responsible for managing inventories, reporting, budgeting and projections, * Created marketing campaigns to promote sales and encourage buy in with distributor reps. * Sales growth of over 200% year over year. * Secured NE retail account valued at +$2 million in annual sales.