Lisa W

Marketing Director - 20 Years of Experience - Near 28227




Charlotte, NC

Education Level:


Will Relocate:



SUMMARY OF QUALIFICATIONS Integrated Digital Marketing Strategy, Strategic Planning of Components and Multi Channels, Creating and Developing Fully Integrated Digital Marketing Platforms, SEO Audits, Consult and Implementation, Full Campaign Concept & Implementation, Email Marketing, Automation, Consumer Communication, Tracking and Reporting, Creative Content and Copy Focused on SEO, Project Management, Market Research, Metrics, Analysis & Strategy, Digital Content Strategy, Creative Design, Systems & Policies Audit for Efficiency - Revision and Redesign Focusing on Efficiency to Profitability, Identify Trends and Influencers, Web Content and Site Structure Development, Social Media Optimization & Creation, Insights & Creative, Innovation Development, Business & Product Branding, Public Relations & Promotions, Direct Mail Marketing & Event Marketing, Agile methodologies, Digital Transformation * Specialist in multi-media marketing, digital integrations and critical transformations in high impact marketing strategy, brand and messaging tenor consistency of company image. * Strong understanding of market behavior capable of building brands, image and customizing powerful marketing strategies. * Passion driven with broad education and experience, able to provide thought, strategic insight and leadership in close collaboration. * A world class contributor, highly organized, proactive, resourceful and innovative, energetic with critical thinking ability, and an exceptional eye for quality and detail. * Expertise in analysis, market research, case studies, white papers to create strategic overviews, content strategy, communication and automation. * Expert skill level and deep comprehensive ability in creating and editing content and copy in multi- disciplinary platforms to meet SEO and SEM preferences, routing compliances and how it applies to specific environments and integrations. * Advanced user of web design, media editing software, and extensive range of web applications needed for hosted and developed sites such as and .com, Shopify, Google sites etc. (some Joomla experience also) and familiar with many web managed and self-hosting services such as GoDaddy, InMotion, Site-Ground, Arvixe, Dreamhost, HostGator, Bluehost and others. * Professional efficiency and in-depth understanding of Internet tools, trends and business models to raise visibility and social media profile. * Highly efficient with software apps, API integrations and various utility tools, front end UX -UI. Including MS Office Suite (strong in Excel and PowerPoint, Act, ), Sage Act (old and new integration)