John K

Marketing - 20 Years of Experience - Near 33458




Jupiter, FL

Education Level:


Will Relocate:



AREAS OF EXPERTISE * Sales/Marketing Team Leadership * Daily Operations Oversight * Process Analysis/Improvement * Multi-Business Coordination * Staff Training and Supervision * Increasing Sales and Profits * Strategic Project Planning * Budgeting Systems/Procedures * Creative Sales/Marketing Tactics * Generating Revenue Growth * Extensive Industry Knowledge * Healthcare Administration CAREER HIGHLIGHTS * Achieving sales increases of up to $1.5 million by developing and implementing creative marketing tactics. * Increasing operational revenues $750,000 in 18 months by engaging leadership and team building. * Developing detailed marketing action plans and implementing effective advertising campaigns. * Directing and managing budgets and staff activities in both the non-profit and for-profit business sectors. * Generating revenue growth of $8.5 million by initiating and managing marketing mix, driving innovative campaigns, and creating marketing initiatives for employers, customers, and clients. * Ensuring 100% compliant with local, state, and federal laws, to include all medical regulatory compliance. * Gaining visibility and ensuring a positive community image by developing positive relationships with referral sources, various training vendors, and campaigns. * Establishing and growing strategic partnerships with key industry, government, and community leaders. * Managing Human Resources (payroll, payables, receivables, recruiting, employee relations, terminations, etc., ). * Surpassing yearly sales goals by up to 15% by excellent sales forecasting and business plan. * Growing occupational residency from 60% to 95% capacity by streamlining operations for SNF and ALF facilities. * Driving brand awareness, customer acquisition, retention, and cross-selling through digital/traditional channels. * Improving retention ratios (over 30%) by managing compensation/incentive programs for sales and marketing. * Leading budget administration, tax preparation/filing, purchasing, and staff recruitment/supervision, and more. * As Disaster Committee Member, led an organization through 3 hurricanes without any complications to residents helped Vitas Hospice with 16 patients through 2 hurricanes without incident.





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