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susan c

Marketing - 15 Years of Experience - Near 33160 - View my Career Website

Occupation:

Marketing manager

Location:

North Miami Beach, FL

Education Level:

Bachelor

Will Relocate:

YES

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To use my communications, special event, community relations and process management skills to help a forward thinking company grow. Creative strategic planner and staff leader. Expanded and successful responsibilities in senior corporate management include marketing, sales, advertising, direct mail, website, account management and media relations. Have agency as well as in-house experience. Involved in hospitality, entertainment and retail venues. LETTUCE ENTERTAIN YOU ENTERPRISES, INC. I995-2016 Partner and Executive Vice President 2007 - 2016 Partner and Vice President of Marketing 2002 - 2007 Vice President of Marketing I997-2002 Director of Public Relations and Promotions I995-I997 Responsible for the planning, development and implementation of marketing activities which affect Lettuce Entertain You Enterprises, Inc., one of the nation's leading private restaurant groups, including advertising, public relations, special events, promotions, direct mail, website development and content, gift card sales and cultural partner activities, social media and mobile marketing. * Responsibilities included support for 90 + individual store operations through store managers and agency management, development of marketing programs and training of employees. * Developed community relations with such partners as American Express, The Goodman Theatre, and Broadway in Chicago, the Chicago Bears, The Art Institute and the Chicago Blackhawks. * Set and managed annual budgets for select marketing promotions and responsible for maintaining the quality of those programs. Participated in development, management and implementation of corporate advertising and marketing programs. * Help developed the company's social media group directing staff in the digital area. Also directed the company's gift certificate department raising annual sales from $11M to $28 million in less than 10 years. Helped move the company from a paper product to the more current gift card and e-gift formats. MARGIE KORSHAK ASSOCIATES, INC. I993 - I995 Senior Vice President One of Chicago's leading public relations agencies with clients ranging from top entertainment venues to major corporate organizations. Senior staff officer responsible for publicity and promotions for the agency's retail and restaurant clients including Lettuce Entertain You, Escada, the Whitehall Hotel, Nordstrom, The Royal George Theatre and Children's Memorial Hospital . Supervised six employees, develop new business, managed internal communications and served on corporate management team. Susan Chernoff of Three BARNEYS NEW YORK I992 - I993 Manager of Public Relations and Marketing Responsible for all public relations activities in Chicago and Detroit stores. Planned and executed grand openings, fashion shows, designer public appearances, charitable and community events. Media relations and publicity management duties focused on the diverse product lines of this dynamic merchandising organization. LETTUCE ENTERTAIN YOU ENTERPRISES, INC. I990 - I992 Manager of Public Relations Directed all public relations activities for this multi-million dollar restaurant operator and management company. Developed and coordinated public relations planning and budgeting for the corporate and partner operations. Managed internal and external communications. Supervised the activities of three outsourced public relations firms on behalf of owners and managing partners. Managed radio and media promotions and corporate contributions programs. Handled media relations and opening events for more than a dozen new restaurants. MARGIE KORSHAK ASSOCIATES, INC. I982 - I990 Vice President, Food and Festivals Department Founded food and festivals department in 1986 managed growth that tripled billings in four years. Sales, account management and staff leadership and training skills were sharpened. Event management, press kit development and media relations were ongoing job duties and experiences.

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SCHOOL MAJOR YEAR DEGREE

Sophie Newcomb College of Tulane University American Studies Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Blog Bob Leftez media url A blogger about the music industry as well as trends in society.
Book The Four Agreements media url A practical guide to personal freedom that provides an inspirational tour on communications and code of conduct.
Magazine Saveur media url A food magazine that includes recipes, travel, and dining ideas
Website Personal Career Website media url Climber Career Website

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Highlights:

Tripled Gift Card sales in under 10 years. Built a marketing department from 3 people to 28 under my tenure when the company grew from 30 restaurants to 100 plus. Training and coaching new teammembers

Companies I like:

Hopitality or Not for Profit

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Strategy, tactics, marketing, public relations, community events and customer service.
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