Director - 10 Years of Experience - Near 01010




Brimfield, MA

Education Level:


Will Relocate:



AREAS OF EXPERTISE Market Research Qualitative/Quantitative Methods Online Communities Executive Interviews/Presentations Focus Groups Data Synthesis & Reporting Partners & Channels Survey/Study Design Insight Selling Competitive/Market Intelligence Cloud Computing XaaS Internet of Things (IoT) Sales & Marketing Strategy Experience SYMPHONETIC INSIGHT Founder/Principal Boston, MA 2002 - Present KEY ACHIEVEMENT: Grew client portfolio based on word-of-mouth reputation for bottom-line impact, and ability to quickly grasp complex and wide-ranging industry challenges and uncover B2B buying behaviors. * Blends IT sales and business development savvy with data and research analytics acumen to transform insights into actionable strategies with tactical roadmaps that drive growth. * Continually expands customer portfolio to include industry leaders and technology innovators across Defense, Utilities, Financial Services and High-Tech, amongst others. * Sought after as a Senior Research Consultant and Project Manager partners with country's leading research and marketing analytics firms whose clients included Microsoft, Cisco, HP, IBM, ITSMA, SAP, Philips and SunTrust. * Engages in deep-dive exploratory discussions with CXO and Executive Leadership to craft market research and analysis-driven strategies that target industry-specific B2B consumer behaviors. PROJECT HIGHLIGHTS: * Northrop Grumman: Expanded contract 2X based on success operationalizing insights and leading end-to-end transformation of this leading Defense firm's IT business line from a product to solution sales organization. * Maslansky and Partners: Explored neuromarketing emerging technology and made recommendations that supported PR firm's go/no-go decisioning. * SAP: Contributed to adoption of research-driven insight sales as a key component of strategic and tactical planning. * CISCO: Interviewed national Utility industry leaders to gain profiling insights key to formulating sales and branding approach during company's efforts to become a contender in Smart Grid solution sales. SYMPHONETIC INSIGHT Founder/Principal Boston, MA Continued PROJECT HIGHLIGHTS CONTINUED * Microsoft: Engaged repeatedly to uncover customer attitudes and behaviors during development of a targeted marketing strategy for Unified Communications, Windows Live, Office 365 and Hosted Exchange B2B/channel sales. * Gelia, Wells & Mohr: Introduced Agile research and digital analytics that together with traditional methodologies enhanced lead generation and customer outreach capabilities for this national marketing communications agency. * C-Space (formerly Communispace Corp): Increased audience engagement via reports rich in creative elements that influenced Fortune and mid-market B2B/B2C leadership to take action posed by this customer insight agency. * IBM: Performed scenario planning integral to development of marketing collateral that supported channel partnership positioning of company's middleware and database products. Sales & Business Development Experience