Description
Brand Steward, Trusted Advisor, and Multicultural Marketing Director who has successfully led cross - functional teams to deliver effective brand strategies for consumer products and retail companies. Passionate and courageous leader with a track record of new business growth and digital innovation.
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Strategic Resource Group | Multicultural Marketing Director | 2/2017 - 3/2017 |
Dieste | Multicultural Account Director | 9/2011 - 1/2017 |
The Marketing Arm | Senior Account Supervisor | 2/2011 - 9/2011 |
PLS Logistic Solutions | Partner | 10/2007 - 1/2011 |
Mobile FKM Agency | Senior Account Supervisor | 7/2002 - 9/2007 |
News America Marketing | Senior of Event Planning Operations | 6/2000 - 7/2002 |
Social Media
TYPE | TITLE | URL | DESCRIPTION |
---|---|---|---|
Book | linked-in | media url | Linked-In URL |
Accomplishments
Highlights:
• Won the 2017 Shorty Award for Cricket Wireless #NoHayGatoEncerrado social media campaign • Won the “2016 Volunteer of the Year Award” from Mi Escuelita Preschool • Successfully landed the Borden Foods account, managing advertising efforts for LALA yogurts, smoothies, dairy beverages, Mexican-style sour cream, cheeses and milk • Recognized by Bordon Foods for the comprehensive Yogurt Competitive Analysis that led to 2017 Holistic Digital Marketing Plan • Successfully led social media campaign titled ‘Waki Waki,’ creating awareness of language barriers and the need for early education with Honorary Partners like Pizza Hut and Artie Starrs, President of Pizza Hut USA. Other partners included, The Dallas Cowboys, Nancy Lieberman (former WNBA Player), Hershey’s, SignaPay, Telemundo and Borden Foods. Recognized by P&G for co-writing the Account Specific and Trade Marketing Manuals for The Gillette Company and Duracell Batteries.Companies I like:
Tuesday Morning, Chic-fil-a, Interstate Batteries, Duracell Batteries, Energizer, Beirsdorf, Unilever, Bimbo Foods, Dean Foods, Barcel, Top Golf
Job Skills
Keywords
Responsibilities
Lead all marketing strategy and marketing plans for clients across multiple channels, including display media, social media, paid search, SEO, TV, radio, outdoor, MBB, experiential, sampling, sponsorships and online corporate social responsibility platforms.
Identify growth opportunities by conducting competitive and SWOT analysis.