Rochelle A G

Public Relations Specialist


Public Relations Specialist


Sterling Heights, MI

Education Level:

Some College Units Completed

Will Relocate:



Qualifications Summary ( Highly motivated, Results-driven Sales/Merchandising Specialist offering a proven record for building image, awareness and sales in the highly competitive cosmetology market. ( Innovative, Imaginative and Resourceful skilled in the creation and execution of effective marketing techniques, product applications, market identification and motivation of customers and sales personnel. ( Enthusiastic, Articulate Communicator with excellent listening and motivation skills proven capacity to build trust, confidence and loyalty with customers, employees and the general public. ( Personal attributes include a willingness to assume responsibility, self-motivation, dedication to excellence and a high degree of professional integrity and competence. Career Highlights Over 25years experience building product line image, sales, developing and maintaining personal clientele as a product specialist, make-up artist and cosmetologist. COUNTER MANAGER/ACCOUNT COORDINATOR/PRODUCT SPECIALIST/SALES REPRESENTATIVE Exercised overall responsibility providing direction and motivation to build skin care and cosmetics image, awareness and sales. Hired, trained, motivated and evaluated staff. Developed and implemented customer service programs to ensure satisfaction. Handled all record keeping, ordered stock, developed interest generating displays and promotional events. Companies Represented as Counter Manager/Product Specialist were: Amore Pacific, Guerlain, Stila Make Up, Erno Lazlo, Estee Lauder, Perscriptives ACCOUNT COORDINATOR/SALES AND FRAGRANCE REPRESENTATIVE Companies represented as Account Coordinator, Sales Representative and Fragrance Representative were: Cartier, Escada, Givenchy, Cristian Dior FRAGRANCE AND COSMETIC PRODUCT SPECIALIST Charged with building the product line image, awareness and sales of upscale fragrances at major retailers, such as Saks Fifth Avenue, Marshall Field and Lord & Taylor, representing numerous companies. Applied creative skills and tested merchandising techniques to expand customer base and maximize existing client contact. Consistently a leader in sales production and customer satisfaction. Educated clients on proper skin-care and make-up products and usage. FREELANCE MAKE-UP ARTIST Applied expertise and creative skills in developing major promotional events and product presentations. Devised strategies for expanding customer base while maximizing contact with existing clientele. Utilized technical expertise and experience, identifying customer needs, recommending appropriate applications and products and handling facials, make-overs and make-up artistry. Companies Representative were: BOARD CERTIFIED LICENSED COSMETOLOGIST/STYLIST Skillfully built and maintained personal clientele as a skincare and hair care professional. Expertise includes: skincare facialist, Hair-coloring, cutting and styling, . Certified Colorist. Rochelle A. Grandon Page Two